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29 October 2020 | Story Linda Dhladhla

The national Student Entrepreneurship Week is the best empowerment platform for students aspiring to become entrepreneurs. Students enrolled in higher education institutions need to appreciate more than ever before that employment post-graduation is not a given.  COVID-19 dampened South Africa’s growth prospects to worse levels than those predicted in 2019.  Students must therefore strive to equip themselves with the basics of entrepreneurship, so as to identify solutions to society’s most pressing challenges now, by participating in economic activities while studying. 

These are remarks by Dr Norah Clarke, Director of Universities South Africa’s Entrepreneurship Development in Higher Education (EDHE) programme.  In the week leading up to the national Student Entrepreneurship Week (#SEW2020) that commences on Monday 2 November, Dr Clarke explained why students must take entrepreneurial initiatives at their universities seriously in general, and in particular, why they must do their utmost to participate in the week-long #SEW2020 event from 2 to 4 November 2020.

For the first time since this event was established in 2017, the EDHE programme will be hosting #SEW2020 as a combined national and multi-institutional event. Twenty-one institutions will be sharing one common programme that runs from Monday, 2 November and wraps up on Thursday, 5 November.  As was done with the EDHE Lekgotla 2020, the #SEW proceedings will be livestreamed on the Whova app.  

According to Dr Clarke, this enables anyone to see what each of the 21 public universities and 3 technical and vocational education and training (TVET) colleges will be showcasing – in a rare opportunity never seen before in this particular context.  The opening ceremony of the virtual #SEW2020 will be hosted from the University of the Free State (UFS).
In addition to the morning’s welcome addresses, the day is dedicated to showcasing how the UFS Business School collaborates with the local business and banking sector in driving entrepreneurship for the common good.  A speaker from the Central University of Technology will add a research perspective on entrepreneurship.   To further unravel its entrepreneurship strategy and narrate how academics encourage innovation and support student enterprises, the UFS will showcase how academic support got 11 tangible business projects off the ground.  The audience will also hear first-hand from the studentpreneurs behind these projects how the university assisted them in their respective journeys from ideation through commercialisation to the market. 
 
Participate and engage through the Whova app and the 

More information: www.edhe.co.za

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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