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29 October 2020 | Story Linda Dhladhla

The national Student Entrepreneurship Week is the best empowerment platform for students aspiring to become entrepreneurs. Students enrolled in higher education institutions need to appreciate more than ever before that employment post-graduation is not a given.  COVID-19 dampened South Africa’s growth prospects to worse levels than those predicted in 2019.  Students must therefore strive to equip themselves with the basics of entrepreneurship, so as to identify solutions to society’s most pressing challenges now, by participating in economic activities while studying. 

These are remarks by Dr Norah Clarke, Director of Universities South Africa’s Entrepreneurship Development in Higher Education (EDHE) programme.  In the week leading up to the national Student Entrepreneurship Week (#SEW2020) that commences on Monday 2 November, Dr Clarke explained why students must take entrepreneurial initiatives at their universities seriously in general, and in particular, why they must do their utmost to participate in the week-long #SEW2020 event from 2 to 4 November 2020.

For the first time since this event was established in 2017, the EDHE programme will be hosting #SEW2020 as a combined national and multi-institutional event. Twenty-one institutions will be sharing one common programme that runs from Monday, 2 November and wraps up on Thursday, 5 November.  As was done with the EDHE Lekgotla 2020, the #SEW proceedings will be livestreamed on the Whova app.  

According to Dr Clarke, this enables anyone to see what each of the 21 public universities and 3 technical and vocational education and training (TVET) colleges will be showcasing – in a rare opportunity never seen before in this particular context.  The opening ceremony of the virtual #SEW2020 will be hosted from the University of the Free State (UFS).
In addition to the morning’s welcome addresses, the day is dedicated to showcasing how the UFS Business School collaborates with the local business and banking sector in driving entrepreneurship for the common good.  A speaker from the Central University of Technology will add a research perspective on entrepreneurship.   To further unravel its entrepreneurship strategy and narrate how academics encourage innovation and support student enterprises, the UFS will showcase how academic support got 11 tangible business projects off the ground.  The audience will also hear first-hand from the studentpreneurs behind these projects how the university assisted them in their respective journeys from ideation through commercialisation to the market. 
 
Participate and engage through the Whova app and the 

More information: www.edhe.co.za

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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