Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
23 September 2020 | Story Rulanzen Martin
Prof Mongane Wally Serote said South Africa was created with people from all over who made this their home.
The Centre for Gender and Africa Studies (CGAS) prides itself in creating spaces for intellectual discourse. This was illustrated in a Heritage Day lecture webinar presented by National Poet Laureate, Prof Mongane Wally Serote. The lecture was in collaboration with the University of the Western Cape (UWC) and the Department of Sports, Arts and Culture.

The lecture took place on 23 September 2020. Dr Stephanie Cawood, director of CGAS was the programme director. 

Diversity is our biggest heritage

Prof Serote presented the webinar under the theme Going to Basics: The Reconstruction and Development Programme of the Source. “As South Africans, we came from everywhere and created a home here –- we are the microcosm of the world,” Prof Serote said as he started his lecture. He also said that diversity is the biggest heritage the country has, and that it is a cultural expression emanating from our most complex and difficult history.

The Constitution of our country is a piece of valuable evidence in the commitment to overcome our historical adversities. “Understanding our history seeks to persuade us as a nation, and to understand that change, is constant in the dynamism and dialectics of time,” said Prof Serote. He explained this by saying that, as a nation, we must become masters of knowledge of the constant systems of change and the management thereof.

“Since the outbreak of the coronavirus pandemic, we have quickly arrived at making fundamental changes and transformation,” he said. This is because the world is changing dramatically and very fast. “The biggest and most important lesson is that we dare not forget that humanity is one,” he said.

Social cohesion and nation building a shared responsibility 

As much as the webinar commemorated Heritage Day, it was also a poignant reminder of the role that universities have to place in society at large. “We at the UFS pride ourselves on providing space for debates. This is what we are hosting here today,” said Dr Chitja Twala, Vice-Dean of the Faculty of the Humanities at the UFS.  Dr Twala also said that Heritage Day is one of the milestone days on which “Africans pride themselves”.

The Deputy Minister of Sports, Arts and Culture, Nocawe Noncedo Mafu, referred to Dr Twala’s sentiment, saying that events such as these should be hosted “to foster social cohesion and nation building, which cannot succeed if it remains a project solely and exclusively owned by government”.  Deputy Minister Mafu reiterated that social cohesion and nation building should be a concern for the rest of the society. “I am therefore thrilled with this lecture and notably the partnership with the two universities," she said.

The national theme for Heritage Month 2020 is ‘Celebrating South Africa’s Living Legends.’

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept