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23 September 2020 | Story Rulanzen Martin
Prof Mongane Wally Serote said South Africa was created with people from all over who made this their home.

The Centre for Gender and Africa Studies (CGAS) prides itself in creating spaces for intellectual discourse. This was illustrated in a Heritage Day lecture webinar presented by National Poet Laureate, Prof Mongane Wally Serote. The lecture was in collaboration with the University of the Western Cape (UWC) and the Department of Sports, Arts and Culture.

The lecture took place on 23 September 2020. Dr Stephanie Cawood, director of CGAS was the programme director. 

Diversity is our biggest heritage

Prof Serote presented the webinar under the theme Going to Basics: The Reconstruction and Development Programme of the Source. “As South Africans, we came from everywhere and created a home here –- we are the microcosm of the world,” Prof Serote said as he started his lecture. He also said that diversity is the biggest heritage the country has, and that it is a cultural expression emanating from our most complex and difficult history.

The Constitution of our country is a piece of valuable evidence in the commitment to overcome our historical adversities. “Understanding our history seeks to persuade us as a nation, and to understand that change, is constant in the dynamism and dialectics of time,” said Prof Serote. He explained this by saying that, as a nation, we must become masters of knowledge of the constant systems of change and the management thereof.

“Since the outbreak of the coronavirus pandemic, we have quickly arrived at making fundamental changes and transformation,” he said. This is because the world is changing dramatically and very fast. “The biggest and most important lesson is that we dare not forget that humanity is one,” he said.

Social cohesion and nation building a shared responsibility 

As much as the webinar commemorated Heritage Day, it was also a poignant reminder of the role that universities have to place in society at large. “We at the UFS pride ourselves on providing space for debates. This is what we are hosting here today,” said Dr Chitja Twala, Vice-Dean of the Faculty of the Humanities at the UFS.  Dr Twala also said that Heritage Day is one of the milestone days on which “Africans pride themselves”.

The Deputy Minister of Sports, Arts and Culture, Nocawe Noncedo Mafu, referred to Dr Twala’s sentiment, saying that events such as these should be hosted “to foster social cohesion and nation building, which cannot succeed if it remains a project solely and exclusively owned by government”.  Deputy Minister Mafu reiterated that social cohesion and nation building should be a concern for the rest of the society. “I am therefore thrilled with this lecture and notably the partnership with the two universities," she said.

The national theme for Heritage Month 2020 is ‘Celebrating South Africa’s Living Legends.’

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UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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