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16 September 2020 | Story Xolisa Mnukwa | Photo Supplied
UFS Division of Student Affairs plans to extend their annual research colloquium to involve other universities, establishing the university as a pioneering institution of higher education and learning.

The annual University of the Free State (UFS) Division of Student Affairs Research (DSA) Colloquium aims to promote a culture of research embedded in data-driven and evidence- based practices in the field of Student Affairs. The purpose of the annual colloquium is to create a safe, enjoyable space for staff members to share their experiences, knowledge, research and practices.

The 2020 Student Affairs Research Colloquium was the first virtual Research Colloquium held by the university. As noted by DSA Researcher Ruben Langenhoven, this year’s theme Virtually Human: Connecting Meaningfully in a Digital World was inspired by the challenging times we live in, and thus commemorated the resilience and adaptability UFS Student Affairs practitioners, academic staff and students. 

As most of the projects and programmes in the DSA were negatively impacted, the Colloquium was threatened by a lack of “hard data” emanating from the 2020 academic year. The division consequently decided to reframe the colloquium by profiling distinct human voices that focused on qualitative experiences. As such, this Colloquium comprised of numerous sections where the emphasis was placed on shared experiences and shared understanding where UFS staff members and students discussed the challenges they faced in the last six months.

DSA staff engaged one another with staff and student-centered lived experiences, and professional staff development sessions that visited the impact of technology on their psychological well-being and how to improve their relationship with technology in light of the COVID-19 pandemic. Also forming part of the programme that will inform the future of the division going forward, reflected DSA success-story presentations of the past year. 

The colloquium proved as beneficial for the DSA and the entire institution in its pursuit of a research-based working approach within the Student Affairs discipline. 

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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