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20 April 2021 | Story Rulanzen Martin | Photo istock
The Faculty of the Humanities webinar series will provide opportunities for future research collaboration.
How does an anthropologist, a linguist, and a health systems researcher collect data during COVID-19 when human interaction is limited? Speaking at the first webinar hosted by the Faculty of the Humanities on Fieldwork in the time of COVID-19, Prof Deborah Posel, Research Professor in Sociology, said, “Lockdown impacted social sciences just as much. For us it was a lockout from people, libraries, and field research.” 

“The benefits (of the webinar) for Humanities research are obvious. Research in the Humanities differs a lot from research in other disciplines such as Natural Sciences; it happens in silos and not as a group focused,” said Prof Heidi Hudson, Dean of the Faculty of the Humanities. This webinar series will provide a platform to engage, but also for inter-departmental and inter-disciplinary research in the faculty. “Using this platform to engage and talk about our shared experiences will help bring researchers together and to reflect on our own experiences,” Prof Hudson said. 

Academics from different departments in the faculty shared how the COVID-19 lockdown affected their research projects. They were Dr Gladys Kigozi, Senior Researcher in the Centre for Health Systems Research and Development (CHSR&D), Dr Kristina Riedel from the Department of Linguistics and Language Practice, and Prof Joy Owen from the Department of Anthropology. 

Different approaches implemented 

Centre for Health Systems Research and Development
Research in the CHSR&D focuses mainly on in-person research. “COVID-19 has diminished the interaction between researchers and participants, and it threatened the quality of data gathering,” Dr Kigozi said. Field activities were thus suspended for six months, which compromised the timeline of projects.  

The CHSR&D aligned their projects with COVID-19 regulations and had virtual consolidations with the Free State Department of Health, while advertising research through health-care workers and social media.

Listen to a recording of the webinar here: 


Faculty of the Humanities webinar on Fieldwork in the time of COVID-19


Department of Linguistics and Language Practice 
For Dr Kristina Riedel, COVID-19 was not the proverbial nail in the coffin of linguistics research. There is great body of spoken, signed or written language that has been transcribed. “Linguists may also study public or private online data or printed texts such as newspapers, social media, and Bible translations,” Dr Riedel said. 

Language documentation usually happens with a researcher interacting with a speaker or group of speakers, which is then recorded in a high-quality, low-noise environment. Just like Anthropology, the best form of understanding data comes from in-person documentation. “We often need to work with people who are not connected to online spaces, such as the elderly and marginalised communities,” Dr Riedel said. Researchers sometimes need to be immersed in the community when recording takes place.

Department of Anthropology 
Prof Joy Owen provided perspective on how Anthropology as a discipline and anthropologists have been impacted by the lack of human interaction, which is what Anthropology is essentially about. “Anthropology, as founded in the early 20th century, is a fully immersive experience. Body, mind, psyche, and spirt were employed to understand the other (people),” Prof Owen said in her opening remarks. The anthropological encounter could thus not be socially and physically distant. 

The continuous shift to virtual interaction is not an ideal practice. “A video call, however initiated, cannot provide access to the daily nuances of life,” Prof Owen said. The video call/interview cannot replace the in-person ‘hanging out.'


Dr Gladys Kigozi
Dr Gladys Kigozi
Prof Joy Owen
Prof Joy Owen
Dr Kristina Riedel
Dr Kristina Riedel

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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