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28 April 2021 | Story Rulanzen Martin | Photo UFS Archive
The fact that Prof Naomi Morgan enjoyed reading the book herself, contributed to the successful translation process.

Fille à soldats is the French title of Dr Francois Smith’s book Kamphoer. The ground-breaking novel recently made its appearance on French bookshelves thanks to the translation skills of Prof Naomi Morgan from the Department of Afrikaans and Dutch, German and French at the University of the Free State (UFS). 

Any translation work is a difficult task to take on, but for Prof Morgan, Head of the Division of French at the UFS, translating Kamphoer into French was worthwhile. “The biggest advantage (of translation) is that more people can read the novel. Without translation, different cultures do not know each other,” said Prof Morgan.  The only way of knowing existing languages is through translation. 

This is the third translation of the novel. The first translation was into Dutch and the second into English. “I work mainly in the French-Afrikaans language pair and thought the French would be interested in this story,” Prof Morgan said. 

Kamphoer author bursting with pride 

Dr Francois Smith, a lecturer in the same department as Prof Morgan, has great appreciation for his colleague. “I am very grateful for the translation and also very proud of it. Someone who translates your book reads it with the greatest love and attention,” he said.  The first reviews published in France are full of praise. “It seems that Prof Morgan has succeeded in giving Kamphoer a new and powerful life in French.” 

Recently, Dr Smith was also named as the runner-up in the Great Novel Competition for his book Die getuienis.

 
Dr Francois Smith, author of the book Kamphoer. Photo: Mlungisi Louw 

Historical bond with the French

The historical connection with the French was another reason for translating Kamphoer, since they (the French) supported the Boer forces during the Anglo-Boer War. The storyline for Kamphoer is based on this war. “French readers like historical novels and history in general. Therefore, there would be a potential reading public,” Prof Morgan said.  

Her own love for the history of this war, her language skills, and the required background were the winning recipe for the skilful translation of the novel. “I enjoyed reading the novel – a requirement when you are working as a translator for months on a text,” she said. 

Translation not an easy process

The best and only French-Afrikaans dictionary dates from the 1950s. According to Prof Morgan, translation is a very difficult process, as translators and interpreters normally translate into their mother tongue and not the other way around.  “The translation process with any novel is handled by two publishers; in this case, Tafelberg (South Africa) and Actes Sud (France),” Prof Morgan said. The translator is appointed after that. Prof Morgan worked with Georges Lory, a well-known French translator who understands Afrikaans.

 With unique words and phrases in Afrikaans, it can be quite a struggle to translate from Afrikaans into French. Words that are inherent to a language and/or culture can be difficult to translate. “One of the challenges was also the fact that the main character, Susan Nell, at times quoted from the Dutch State Bible written in seventeenth-century Dutch. What do you do with this? Or with the Afrikaans onomatopoeia of bird sounds?” Prof Morgan explained. 
 
Future plans for more Afrikaans-French translations?

Future plans for the translation of other books into French unfortunately do not depend on Prof Morgan, because the contracts are concluded between publishers, and because Afrikaans novels are usually first translated into English. “Therefore, if translation errors occur in the English version, the French translator does not realise this,” Prof Morgan said. There are also only three French translators who can translate directly from Afrikaans.  

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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