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11 August 2021 | Story Dr Cindé Greyling | Photo Supplied
Leading a happy and productive workplace - Susan van Jaarsveld

Susan van Jaarsveld is the Senior Director: Human Resources at the University of the Free State. Since the HR department is the ‘go-to person’ for all employee-related matters, her duties involve managing activities such as recruitment and selection, employee relations, performance management, training and development, and talent management. “As the employees are the most important asset, we have to ensure a happy and productive workplace,” she explains. 

What is the best thing about your job?
You always move between what is good for the UFS and what is good for the employees, and you have to build that bridge and find a good balance. The best part is that you can really make a difference – for an employee or a team – by helping them to let their (hidden) talents come to life and helping them realise their dreams.

What is the best and worst decision you have ever made?
Two of the best decisions I ever made were to have my two amazing children. They have enriched my life and I cannot imagine a world without them in it. I made many bad decisions, but I choose not to dwell on those. In hindsight, many of these bad decisions taught me valuable life lessons and also led me to wonderful new opportunities.

What was/is the biggest challenge of your career?
The biggest challenge throughout my career was to balance my work and home life. This is certainly a challenge that many people, especially women, can relate to. It means constantly feeling guilty. When I was at work, I felt guilty that I’m missing out on important parts of my children’s lives, and I felt guilty when I was spending time with my family and not working. My children are both grown-up now and maintaining a balance between my home and work life has become easier.

What does the word woman mean to you?
Being a woman is complicated, multi-faceted, and often unfair. Womanhood is about strength, love, and compassion; a human being who can be powerful and assertive and kind at the same time.

Which woman inspires you, and why?
I am inspired by South African women, the single mothers who raise their children in difficult circumstances, the ones who make ends meet every day, the CEOs who manage big companies successfully, the ones who are battered and bruised by life and other people but still keep going, the health workers who are carrying us through this COVID-19 pandemic, the ones who stand up against injustice and say, ‘when you strike a woman, you strike a rock’.

What advice would you give to the 15-year-old you?
You are enough! Relax and enjoy life to the fullest.

What is the one self-care thing that you do? 
I exercise regularly, it helps me to stay healthy in body and mind.

What makes you a woman of quality, impact, and care?
I choose to be positive, fair, and caring in everything I do. It is a privilege to be part of the UFS, where I strive to continuously improve the institutional culture, together with a very supporting and competent team. Care (commitment, attraction, retention, excellence) is the acronym that best describes the vision of the HR team; we care and incorporate this into every initiative we undertake. 

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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