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13 January 2021 Photo Supplied
Indigenous Oral traditions should be explored

Two researchers from the University of the Free State (UFS) aim with their research to examine the portrayal of environmental conservation in oral stories from indigenous South African cultures. They also hope to add the under-researched genres of oral cultures to mainstream inter-/cross-/multi-disciplinary inquiries on environmentalism, the climate crisis, conservation and indigenous knowledge systems.  

Dr Oliver Nyambi, Senior Lecturer in the Department of English, and Dr Patricks Voua Otomo, Senior Lecturer in the Department of Zoology and Entomology, interdisciplinary research project titled; Environmentalism in South African oral cultures: an indigenous knowledge system approach, started in 2017. The research is about indigenous South African oral culture as a potential knowledge system in which indigenous forms of environmental awareness is simultaneously circulated and archived.

Understanding oral folk stories

According to Dr Nyambi the research brings together the disciplines of cultural and environmental studies, inquiring into the relationship between indigenous knowledge mediated by oral culture, and environmental awareness. “Our main interest is how we can understand folk oral stories about humanity’s interactions with the environment as creating possibilities for knowing how traditional societies consciously thought about environmental conservation, preserving plant and animal species, and sustaining ecological balance,” says Dr Nyambi

The project has been on hold since 2018 as Dr Nyambi took up a two-and-a-half-year Alexander von Humboldt Fellowship in Germany. It will resume in earnest upon his return to South Africa at the end of February 2021. The duo’s first article on the “Zulu environmental imagination” has since received favorable peer reviews in the reputable journal African Studies Review published by Cambridge University Press.

The aim and impact of the research

Focusing on oral stories from the Zulu, Sotho and Tsonga traditions, the study seeks to understand what, in the stories as well as modes of their transmission, reflects certain consciousness, knowledge and histories of African indigenous environmentalism before the advent of Western forms of conservation. A key dimension to the project is the focus on how indigenous knowledge about the environment and its conservation was/is shared and consequently preserved through storytelling, explains Dr Nyambi.

“We envision our research to spotlight the potential but currently untapped utility of oral cultures in conservation. Our field work in rural KwaZulu-Natal revealed a rich tradition of environmental knowledge, environmental awareness and nature conservation which is mediated and transmitted through folk stories.

“However, traditional modes of storytelling have rapidly declined, mostly due to the pressures of modernity, the often uncritical reverent acceptance of conventional science and its knowledge systems, as well as the dwindling number of human repositories and tellers of indigenous stories. Our research will recommend a systematic approach to the preservation of these stories before they completely disappear,” says Dr Nyambi.

He continues: “Beyond the usual promotion of traditional storytelling as a mechanism of cultural preservation, we will recommend the archiving of the stories in written form, inclusion in school material as part of moral education, and modernisation for easy circulation through, for instance, animation.”

Receiving funding

The researchers successfully applied for funding which they mainly used for field work. The project involves travelling to rural communities where much of the oral stories and storytelling exist. They also use the money to purchase, where applicable, published stories for analysis.

“We wouldn't be able to do this vital study without funding so we feel that the grant is a crucial enabler of this process of seeking and indeed making knowledge of this rarely-talked-about topic with implications for how indigenous knowledge can be harnessed in ongoing attempts at arresting the climate crisis.”

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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