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13 January 2021 Photo Supplied
Indigenous Oral traditions should be explored

Two researchers from the University of the Free State (UFS) aim with their research to examine the portrayal of environmental conservation in oral stories from indigenous South African cultures. They also hope to add the under-researched genres of oral cultures to mainstream inter-/cross-/multi-disciplinary inquiries on environmentalism, the climate crisis, conservation and indigenous knowledge systems.  

Dr Oliver Nyambi, Senior Lecturer in the Department of English, and Dr Patricks Voua Otomo, Senior Lecturer in the Department of Zoology and Entomology, interdisciplinary research project titled; Environmentalism in South African oral cultures: an indigenous knowledge system approach, started in 2017. The research is about indigenous South African oral culture as a potential knowledge system in which indigenous forms of environmental awareness is simultaneously circulated and archived.

Understanding oral folk stories

According to Dr Nyambi the research brings together the disciplines of cultural and environmental studies, inquiring into the relationship between indigenous knowledge mediated by oral culture, and environmental awareness. “Our main interest is how we can understand folk oral stories about humanity’s interactions with the environment as creating possibilities for knowing how traditional societies consciously thought about environmental conservation, preserving plant and animal species, and sustaining ecological balance,” says Dr Nyambi

The project has been on hold since 2018 as Dr Nyambi took up a two-and-a-half-year Alexander von Humboldt Fellowship in Germany. It will resume in earnest upon his return to South Africa at the end of February 2021. The duo’s first article on the “Zulu environmental imagination” has since received favorable peer reviews in the reputable journal African Studies Review published by Cambridge University Press.

The aim and impact of the research

Focusing on oral stories from the Zulu, Sotho and Tsonga traditions, the study seeks to understand what, in the stories as well as modes of their transmission, reflects certain consciousness, knowledge and histories of African indigenous environmentalism before the advent of Western forms of conservation. A key dimension to the project is the focus on how indigenous knowledge about the environment and its conservation was/is shared and consequently preserved through storytelling, explains Dr Nyambi.

“We envision our research to spotlight the potential but currently untapped utility of oral cultures in conservation. Our field work in rural KwaZulu-Natal revealed a rich tradition of environmental knowledge, environmental awareness and nature conservation which is mediated and transmitted through folk stories.

“However, traditional modes of storytelling have rapidly declined, mostly due to the pressures of modernity, the often uncritical reverent acceptance of conventional science and its knowledge systems, as well as the dwindling number of human repositories and tellers of indigenous stories. Our research will recommend a systematic approach to the preservation of these stories before they completely disappear,” says Dr Nyambi.

He continues: “Beyond the usual promotion of traditional storytelling as a mechanism of cultural preservation, we will recommend the archiving of the stories in written form, inclusion in school material as part of moral education, and modernisation for easy circulation through, for instance, animation.”

Receiving funding

The researchers successfully applied for funding which they mainly used for field work. The project involves travelling to rural communities where much of the oral stories and storytelling exist. They also use the money to purchase, where applicable, published stories for analysis.

“We wouldn't be able to do this vital study without funding so we feel that the grant is a crucial enabler of this process of seeking and indeed making knowledge of this rarely-talked-about topic with implications for how indigenous knowledge can be harnessed in ongoing attempts at arresting the climate crisis.”

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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