Dr Liezel Massyn
Senior Lecturer
Univ of the Free State:Business School
144B 308
UFS Business School
IB 17
051 4017305
Economic And Management Sciences Building 308

Short CV

Liezel Massyn completed her BA Comm, BA Hons in Psychology (cum laude), Higher Education Diploma (cum laude), MA in Counselling Psychology (cum laude), Masters in Higher Education (cum laude) and Ph.D. in Higher Education at the University of the Free State.

As a student, she received the dean’s medal for the best Honours student in the faculty of Humanities (1995), Honorary Colours from the UFS (1996) and the PPS price for the best final year masters student in the Faculty of Humanties (1998). In 2004, she received the CHESD Magister Award for the best performance in the MA (Higher Education) and in 2010, the Kalie Strydom Prize for the best research done in Higher Education Studies.

She started her academic career in 1999 at the UFS were she was appointed as a lecturer and coordinator for Industrial Psychology for the Career Preparation Programme. She also taught in the Department of Industrial Psychology. In 2004 she was appointed as the first teaching and learning manager for the Faculty of Economic and Management Sciences. In this position, she was responsible for training and development of teaching and learning in the faculty. In 2010 she received the UFS Excellence in Teaching Award in the category: Outstanding scholarly contribution in the field of Teaching and Learning. During this time she presented various workshops in the field of teaching and learning amongst others assessor training, moderation training and study material development.

In 2013 she moved to the Business School where she teach in both the undergraduate and postgraduate programmes and are supervising students in the MBA and PhD programme. She played a key role in the application of accreditation at CEEMAN that was awarded to the Business School in 2018. She taught at the Fachhochschule Kufstein in Germany in 2018. She is currently the programme director for the BML programme and is registered as a counselling psychologist at the HPCSA from 2000.




Graham, C. & Massyn, L. 2019. Interaction equivalency theorem; towards interaction support of non-traditional doctoral students. International Journal of Doctoral Studies, 14, 187-216. https://doi.org/10.28945/4238

Kotze, T. & Massyn, L. 2018. Predictors of academic performance in an adult education degree at a Business School in South Africa. Innovations in Education and Teaching International. DOI: 10.1080/14703297.2018.1463862

Massyn, L. 2018. Enhancing completion rates of mini-dissertations for a professional master’s degree: An integrated approach. The International Journal of Management Education, 16(2018)114-120.

Massyn, L & Wilkinson, A. 2015. Characteristics of adults to be incorporated in the design of learning in higher education. Journal of New Generation Sciences 13(2):62-79.

Massyn, L & Wilkinson, A. 2014. Adapting to the contemporary learning environment: from instructional design to Learning Design. Progressio 36(1):93-107.


Letele, M & Massyn, L. September 2018. Applicability of the classical and contemporary theories of employee satisfaction in today’s work environment. The Annual South African Institute of Management Scientists (SAIMS) 30th Annual conference. Accredited conference proceeding. Stellenbosch, 16-19 September 2018. ISBN: 978-0-7972-1729-4 (ebook). Edited by E. Theron & L. Theart, pp. 754-771.

Tau, M & Massyn, L. September 2018. Employee engagement: What are the influence of biographical attributes? The Annual South African Institute of Management Scientists (SAIMS) 30th Annual conference. Accredited conference proceeding. Stellenbosch, 16-19 September 2018. ISBN: 978-0-7972-1729-4 (ebook). Edited by E. Theron & L. Theart, pp. 874-898.

du Plessis, P. & Massyn, L. 2017. A systems approach to work engagement: Igniting work engagement beyond the individual. International Business Conference (IBC). Accredited conference proceeding. Dar Es Salaam, Tanzania. 23-27 September 2017. ISBN: 978-0-78005-6. Edited by CA Bisschoff & JA Jordaan, pp. 557-568.

Jensen, J & Massyn, L. 2017. Employee engagement: The magic bullet for all corporate ills. The Annual South African Institute of Management Scientists (SAIMS) 29th Annual conference. Accredited conference proceeding. Bloemfontein, 10-12 September 2017. ISBN: 978-0-620-76376 (ebook). Edited by J Nel, pp. 420-445.


Massyn, L. September 2018. Design elements of a formal undergraduate qualification: Developing quality graduates. 26th CEEMAN Annual Conference. Prague, Czech Republic, 19-21 September 2018.

Massyn, L. April 2018. Engaging doctoral students to stay on track: A part-time doctoral student’s perspective. Quality in Postgraduate Research. Adelaide, Australia, 17-19 April 2018.

Graham, C. & Massyn, L. March 2017. Adopting the Interaction Equivalency Theorem to the doctoral learning environment. Postgraduate Supervision Conference. March 2017. Spier, Stellenbosch.

Massyn, L. & Fourie, M. March 2017. Pastoral care as part of the supervisory relationship: Key contributor or playing with fire? Postgraduate Supervision Conference. Spier, Stellenbosch.

Massyn, L. April 2016. Professional degrees: Strategies to increase completion times. Postgraduate Supervision Research. Adelaide, Australia.

Massyn, L. April 2016. Exploring student support mechanisms from a student perspective: What are really assisting them to complete. Postgraduate Supervision Research. Adelaide Australia.

Sanchez, J. & Massyn, L. March 2013. The St Edwards-Free State Connection: International Collaboration through Blackboard. World History Conference. Panel discussion with students and lecturers.

Massyn, L. June 2012. Building foundations beyond foundational provisioning – a continuous learning experience. Building a firm foundation: Theory informing practice colloquium.

Massyn, L, December 2011. Adapting to the contemporary learning environment: From instructional design to learning design. Heltasa conference, NMMU.

Massyn, L. October 2009. From Instructional design to learning design in a technological age. UFS Excellence in Teaching and Learning Forum, UFS, Bloemfontein.

Massyn, L., Thomas, H. & Thomas, K. September 2008. Problem-based Adventure Learning: addressing the conundrum of inaccessible, underprepared students. First Southern African Conference on the First-year Experience.

Massyn, L. June 2008. A teaching and learning manager? –What exactly do you do? Eduvate Conference, Pretoria.

Massyn, L. & van Zyl, H. June 2008. Integrated assessment: A Learning adventure and growth opportunity for adult learners. Teaching and Learning Conference, Clute Institute for Academic Research, Rothenberg ob der Tauber, Germany.

Massyn, L. & Thomas, K. November 2007. Walking the tightrope: Balancing the imperatives of quality, equity and accessibility in a transforming higher education context. Online Educa conference, Berlin, Germany.

Massyn, L. March 2005. Worldwide Trends in Higher Education: A South African Perspective. International Conference on Higher Education, HES, Amsterdam.

Massyn, L. August 2002. Open learning with success: Practical implementations for facilitators and students in rural areas. Pan-Commonwealth Forum on Open Learning, Durban (International Forum).



Publications (Short List)

See publications



Courses Presented

Personal development


Career development 





Miss Boitumelo Lamoen
+27 51 401 2874


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