Mrs Naquita Fernandes
Position
Lecturer
Department
Business Management
Telephone
0514013747
Office
FLIPPIE GROENEWOUD BUILDING: BLOCK A
Short CV

I am currently appointed as a full-time lecturer in the Department of Business Management at the University of the Free State. I am responsible for developing and presenting post-graduate course content in the fields of Consumer Behaviour, Branding and Digital Marketing. 

In addition to teaching in the department, I have also facilitated the General Management Courses [MAMB1611/1621] at the UFS Business School. I am furthermore responsible for conducting research and managing post-graduate students` research projects in the fields of marketing, consumer behaviour, branding, digital marketing as well as teaching and learning.  

I strives for excellence and believe in enhancing students’ employability, through the development of practical skills. It is for this reason that I value synergistic partnerships with fellow academics/researchers and businesses managers. Should you be interested in any form of collaboration, please feel free to contact me.


Publications
 CHAPTERS IN BOOKS:
 ‘Chapter 3-The Organisational Environment’ in J.A.A (Kobus) Lazenby (ed) General Management (2015) Van Schaik Publishers,43-69.

 ACCREDITED JOURNAL PUBLICATIONS

Fernandes, N. and Barfknecht, C., 2020. Keep customers coming back: Enhancing value and satisfaction in a mobile shopping application context. Cogent Business & Management, 7(1), p.1788874.  

Boshoff, S. and Fernandes, N., 2020. Connecting the Classroom to the Business World: Evolvement of a PALAR Journey in a Disciplinary Environment. Educational Research for Social Change, 9(SPE), pp.58-77.

Achadinha, N.M.J., Jama, L. and Nel, P., 2014. The drivers of consumers’ intention to redeem a push mobile coupon.Behaviour & Information Technology, Vol. 33 No. 12, pp. 1306-1316.

 CONFERENCE PRESENTATIONS

Fernandes, N.M.J.A. and Radebe, T., 2018, September. Creating a positive digital customer experience to foster loyalty: a Generation Z perspective. In 30TH ANNUAL CONFERENCE OF THE SOUTHERN AFRICAN INSTITUTE OF MANAGEMENT SCIENTISTS (SAIMS) (p. 423).

Fernandes, N.M.J.A., 2016. Utilising Business Partnerships to Enhance the Quality of 21st Century Problem Solvers.Presented at the HELTASA/ICED, Cape Town.

Fernandes, N.M.J.A. and Nel, J.,2015. QR code use in the consumer decision-making process: The influence of utilitarian value. Presented at the ANZMAC Conference at the UNSW, Sydney Australia. 

For links to the afore-mentioned publications, feel free to visit my Google Scholar Profile:https://scholar.google.com/citations?hl=en&user=H29jNUoAAAAJ

 

 

 

Research
 2016: Completed Magister Commercii with focus on Consumer Behaviour and Digital Marketing.
 Title: Quick-Response (QR) code utilitarian value: antecedents and influence in the consumer decision-making process.
 
 2020: PhD Proposal in Progress 

 

Courses Presented

 

 Under-Graduate Courses:
 EBMA3715- Strategic Marketing
 Post-Graduate Courses:

ECBR6814- Consumer Brand Relationships

ECOM6824- Contemporary Digital marketing

 Business School Modules:

 MAMB1611/ MAMB1621- General Management

 Research Supervision
 Supervisor for Honours Students` Research Dissertations

Co-supervisor for Master`s student research 

 

 

AWARDS
* University of the Free State’s Vice-Chancellor’s Team Award for Excellence in Teaching and Learning, 2015
* University of the Free State’s Excellence in Teaching and Learning Innovation Award, First Place, 2014.
* UFS Faculty of Economic and Management Sciences’ Award for the Junior Top Achiever in Teaching and Learning, 2014.
* Campher Management and Entrepreneurial Award for Best postgraduate student in Business Management.
* ABSA Student Bureau Prize for the Best third-year student inMarketing.

 

 

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FACULTY CONTACT

Tel: +27 51 401 3825
Academic Advice: EMSadvice@ufs.ac.za
EMS Applications: EMSapplications@ufs.ac.za
EMS Appeals BFN (South and Bloemfontein) EMSappealsbfn@ufs.ac.za
EMS Appeals Qwaqwa: EMSappealsQQ@ufs.ac.za

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