Recent publications:
Nel, J. and Boshoff, C. 2022. Unraveling the link between status quo satisfaction and the rejection of digital-only banks. Journal of Financial Services Marketing*, 1-19
Nel, J. and Boshoff, C. 2021. Traditional-bank customers` digital-only bank resistance: evidence from South Africa. International Journal of Bank Marketing*, 39(3), 429-454.
Nel, J. and Boshoff, C. 2020. “I just don’t like digital-only banks, and you should not use them either”: Traditional-bank customers’ opposition to using digital-only banks. Journal of Retailing and Consumer Services*, 56(March), 102368.
Nel, J. and Boshoff, C. 2020. Status quo bias and shoppers’ mobile website purchasing resistance. European Journal of Marketing, 54(6), 1433-1466.
Nel, J. and Boshoff, C. 2019. Online customers’ habit-inertia nexus as a conditional effect of mobile-service experience: A moderated-mediation and moderated serial-mediation investigation of mobile-service use resistance. Journal of Retailing and Consumer Services, 47(3), 282-292.
Nel, J. and Nwabisa, M. 2018. The influence of perceived value on mobile instant messenger users’ loyalty: A mediation analysis. Management Dynamics, 27(4), 29-43.
Human, G.J.P., Hirschfelder, B. and Nel, J. 2018. The effect of content marketing on sponsorship favorability. International Journal of Emerging Markets, 13(5), 1233-1250.
Nel, J. 2017. Online shoppers’ use-resistance to the mobile-shopping service in a multi-channel context: The unexpected effects of pull factors. Management Dynamics*, 26(3), 16-28.
Nel, J. and Heyns, A. 2017. Factors influencing the use-intention of proximity mobile-payment applications in-store. Management Dynamics, 26(2), 2-20.
Nel, J. and Boshoff, C. 2017. Development of application-based mobile-service trust and online trust transfer: An elaboration likelihood model perspective. Behavior & Information Technology*, 36(8), 809-826.
Halaszovich, T. and Nel, J. 2017. Customer-brand engagement and Facebook fan-page “Like”-intention. Journal of Product & Brand Management, 26(2), 120-134.
Nel, J. and Boshoff, C. 2015. Online-mobile service cross-channel cognitive evaluations in a multichannel context. South African Journal of Business Management, 46(3), 67-78.
Nel, J. and Halaszovich, T. 2015. The influence of satisfaction on Facebook fan page `Like` intentions. Management Dynamics, 24(1), 26-40.
Digital marketing, mobile shopping resistance, online-mobile shopping integrations, omni-channel shopping and digital-only banks