I’m currently doing research in marketing, with a specific focus on the cellular industry. I’m observing trends as far as cell phone usage is concerned, perceptions of consumers, how demographic variables differ in this regard, etc. I specialise in consumer behaviour and brand management. I lecture marketing for first years and consumer behaviour for honours students. Besides lecturing and research, I do consultation work on market research for businesses. Charity is one of my passions and this is why I dedicate two to four hours every Saturday to work in the township.

Conference Contributions

2010

Rammile N
The role of gender within consumer segments based on lifestyle and brand equity for the South African cellular market, Athens Institute for Education and Research, 5 – 8 July, 2010

OBS 144 - Marketing
OBS 613 - Consumer Behaviour
OBS 692 - Study leader