Brand Identity Guidelines

Brand Identity Guidelines
Mini Brand Manual (Qwaqwa Campus)
Mini Brand Manual (South Campus)
Brand Policy (Approved: 9 March 2012)

Corporate Clothing Guidelines  (Approved: 23 August 2017)



Downloadable version of the logo:

 

Description: Marketing brand Keywords: Marketing brand

- Horizontal logo (838 KB)

Description: Embroidery logo 2 Keywords: Embroidery logo 2

- Embroidery logo (625 KB)

Description: Stacked logo 2 Keywords: Stacked logo 2

- Stacked logo (727 KB)

Colour formulas:

The primary corporate spectrum below is applicable to all brand marks, including the faculty marketing brand marks.

Primary colours 

 

Corporate red
UFS Red
Pantone 187
Hex: A71930
RGB: 167, 25, 48
CMYK: 8%, 100%, 79%, 28%
Corporate Blue 
UFS Blue
Pantone 2768
Hex: 0F204B
RGB: 15, 32, 75
CMYK: 100%, 83%, 0%, 56%
Corporate colours black
Black
Pantone Black
Hex: 000000
RGB: 000
CMYK: 0, 0, 0, 100
Corporate Grey
UFS Grey
Pantone Cool Grey 8C
Hex: 8B8D8E
RGB: 139, 141, 142
CMYK: 23%, 17%, 13%, 46%
UFS Silver
UFS Silver
Pantone Cool Grey 6C
Hex: A4A6A8
RGB: 164, 166, 168
CMYK: 16%, 11%, 11%, 27%
 

KovsieGear merchandise shop:

KovsieGear website

Where can you find us? 
Bloemfontein Campus: Thakaneng Bridge, across from Absa Bank 
Qwaqwa Campus: Intsika building, first floor

When can you shop? 
Bloemfontein Campus: Weekdays from 09:00 - 16:00
Qwaqwa Campus: Weekdays from 09:30 - 12:30
 
How can you contact us? 
Bloemfontein Campus:
T: +27 51 401 3415
F: +27 51 401 7019
E: kovsiegear@ufs.ac.za
Qwaqwa Campus:
T: +27 58 718 5044
E: kovsiegear@ufs.ac.za

You can also visit our Branding board (UFS Logos) on Pinterest.

For more information contact:


Martie Nortjè
Brand manager
E: nortjemm@ufs.ac.za





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