Latest News Archive
Please select Category, Year, and then Month to display items
As fellow South Africans, it is time to rejoice in who we are and where we come from. We celebrate the legacy of late President Nelson Mandela, and on 24 September, we will celebrate Heritage Day.
May this edition motivate, inspire, and help you get on track with your academics
Find your advice here
The value of sport discussed by international figure
2010-03-31
|
At the presentation were, from the left, front: Ms Corrie Sears, University of Nebraska; Ms Martie Nortje, Corporate Relations at the UFS; back: Dougie Heymans, KovsieSport at the UFS; and Prof. Niel Viljoen, Vice-Rector: Operations.
Photo: Leonie Bolleurs
|
The University of the Free State’s (UFS) Divisions Corporate Relations and KovsieSport recently hosted the Director of Academic Marketing from the University of Nebraska in the United States of America, Corrie Sears. She conducted a presentation on “The value of sport for a university’s brand.”
According to Ms Sears, branding must be an integral part of a university’s awareness campaigns. This could help to increase attendance on sports days. Ms Sears’s presentation also left attendees with some good examples on creating the right atmosphere on the day that a sports game is played. The University of Nebraska is known for their more than 300 consecutive total sell-outs of their football games. |