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29 August 2018 Photo Barend Nagel
Think three minutes is a long time
One slide and three minutes was all they had to present their research. Winners of the UFS Three-Minute Thesis competition in the Master’s category are from left: Nigel Masalla, Phuthi Samuel Masingi and Vuyisa Sigwela. Home page photo: Winners in the PhD Category were Trudie Strauss and Nokuthula Tlalajoe.

It may take three minutes to make noodles, but imagine presenting the 80 000-word research you spent months writing in just three minutes.

For master’s and PhD students participating in the annual institutional Three-Minute Thesis (3MT) competition at the University of the Free State (UFS), three minutes seem to go as fast as three seconds. Each participant is given three minutes to present the essence of their research, explaining the problem, methodology used, as well as the importance of their research using one slide.

A jubilant audience of staff members and students gathered at the Equitas Auditorium on the Bloemfontein Campus for the annual institutional 3MT competition. Interesting research topics across different fields of study, which the participants had spent months and even years researching, were presented in the master’s and PhD categories. After each presentation, a panel of judges and the audience had the chance to ask the participants questions on their research.

The competition is part of the initiative by the UFS Postgraduate School to showcase postgraduate research across disciplines, faculties, and universities. Participation in this competition helps to develop academic, presentation, and research communication skills to ensure that research students can effectively communicate their research in a language that even non-specialists can understand. 

It is the mandate of the school to “create an enabling environment for postgraduate students to excel in their pursuit of their academic quests”, according to Prof Witness Mudzi: Director of the UFS Postgraduate School. 

Winners at the event:

PhDs
• Third prize: Trudie Strauss - Babelish Confusion: Finding Statistical Structure in the Diversity of Languages (R3 000 cash prize)
• People’s choice: Nokuthula Tlalajoe - The transition of undergraduate first-year students into the MBChB programme: Social learning and integration

Master’s
• First prize: Phuthi Samuel Masingi   Physical demands of South African Football (R6 000 cash prize)
• Second prize and people’s choice: Nigel Masalla   “ Stealthing” – lifting the veil on non-consensual condom removal (R4 000 cash prize)
• Third prize: Vuyisa Sigwela - Extraction, characterisation and application of betalains from beetroot, cactus pear and amaranth (R2 000 cash prize)

The UFS will be represented by Trudie Strauss at the national 3MT competition on 26 October 2018. The national competition will take place on the UFS Bloemfontein Campus

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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