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03 December 2018 | Story Charlene Stanley | Photo Charlene Stanley
Prof Helena Strauss
Prof Helena van Zyl, Director of the UFS Business School, says the accreditation endorses their important role in empowering business leaders.

The Business School of the University of the Free State (UFS) received an International Qualifications Assessment accreditation by the Central and East European Management Development Association (CEEMAN) this week.
 
“This is an endorsement for the level of quality and relevance of the Business School. I’ve been inundated with well-wishes via phone and emails from current and former students. They all realise the tremendous benefits this holds for everyone affiliated with our Business School, as the quality of our qualifications are now recognised globally,” says Prof Helena Van Zyl, Director of the UFS Business School.

“On behalf of the executive management, I would like to congratulate Prof Van Zyl and her team on this fine achievement. The accreditation is a feather in the cap of the university and it is indeed an accomplishment to be proud of,” says Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.
  
CEEMAN is an international management-development association with the aim of accelerating the growth in quality of management development in Central and Eastern Europe. The association has more than 220 members from over 55 countries in Europe, North America, Latin America, Africa, and Asia.

Thorough evaluation process

The accreditation is the culmination of two years of hard work – first to apply by submitting an overview of operations, then drawing up a self-assessment report with appendices of over 1 000 pages. Finally, a peer-review team with panel members from Latvia, Poland, and Mauritius came to the Bloemfontein Campus for an on-site assessment. In two and a half days, the panel conducted detailed, thorough interviews with 85 different people – from staff and students, to industry partners, the dean, and members of the rectorate.
    
Aspects which the panel focused on included the school’s mission and strategic focus, legal status and governance, research output, physical facilities, financial viability, contribution to the local community, use of technology, and even how environmental needs are met.

“It’s been an incredibly intense but very rewarding experience,” says Prof Van Zyl. “The review team was very professional and strategic in their approach and also gave valuable input and advice.” 

Team members were particularly impressed by the overwhelmingly positive experiences recorded by students, as well as the state-of-the-art facilities.

Passionate about people

“We think of ourselves as a ‘Boutique Business School’ ”, explains Prof Van Zyl. “We are focused on quality and are extremely structured and disciplined, which ultimately creates a safety net for students and staff. We’re also small enough to build personal relationships with our students.”

She believes this to be the secret of the Business School’s tremendous success record over the 20 years of its existence.

“We are passionate about people and believe in creating a caring environment for them while they’re here.”  

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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