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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

MACE Awards. Photo by Sonia Small
MACE Awards. Photo by Sonia Small
2018 Africa Month photographs
2018 Africa Month photographs
2018 Africa Month Photographs
2018 Africa Month Photographs
UFS Womens Month Billboard
UFS Womens Month Billboard
BSAFE Safety week day 2018 2
BSAFE Safety week day 2018 2
BSafe Safety week 2018
BSafe Safety week 2018

News Archive

#Women'sMonth: PSP provides scholarly support system for Prof Wilson-Strydom
2017-08-17

Description: Merridy Wilson-Strydom Tags: National Research Foundation, Prof Merridy Wilson-Strydom, Centre for Research on Higher Education and Development, Prestige Scholars Programme, writing retreats, higher education literature 

Prof Merridy Wilson-Strydom loves asking questions and
therefore has a strong focus on research.
She also enjoys supervising PhD students.
Photo: Sonia Small


Publishing her first book and receiving a rating from the National Research Foundation (NRF) are career highlights for Prof Merridy Wilson-Strydom. As an emerging scholar, the Prestige Scholars Programme (PSP) of the University of the Free State (UFS) played an important role in reaching these goals. 

According to the Associate Professor in the Centre for Research on Higher Education and Development, the PSP provided an important scholarly support system, both through the coordinators and the other researchers who are part of the programme.

Writing retreats made book possible
“I found the support and advice provided during the process of applying for funding and rating really helpful,” she says about receiving a NRF C2 rating, based on her work over the past eight years.
She compliments the PSP writing retreats, which “provided a wonderful space for writing and it was during the writing retreats that I did a lot of the writing for my book that was published by Routledge in 2015.” Her book, University Access and Success: Capabilities, Diversity and Social Justice, moving back into academia from institutional research, working closely with undergraduate students as research participants, and postgraduate supervision, are all highlights of her work.

Her book makes a valuable contribution to higher education literature related to access and transition to universities. But, contrary to the mainstream approaches to access which rely on school performance and admissions tests, she poses the issue of social justice at the centre of the analysis.

Student project produces E-book
Another project headed by her and funded by the NRF Thuthuka Programme, was a study to understand the lives of 40 undergraduate students (on the UFS Bloemfontein Campus) who attended township high schools. The study had a particular focus on identifying institutional practices that either enable or constrain students’ capabilities for success in undergraduate study.

One of the outputs was the writing of an E-book called In our own words: Perspectives on being a student. It was written by 30 undergraduate students and the purpose was to provide a platform for students to tell their own stories about life as a student. 

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