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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

News Archive

Statement regarding pulping of books by the UFS Sasol Library
2017-12-07


With reference to reports in the media and social media since 5 December 2017 about the pulping of books by the UFS Sasol Library, the executive management of the University of the Free State (UFS) would like to put the matter into perspective.
 
The book collection of the library is governed by a Library Committee of Senate, and no books can be removed from the library without formal approval from the committee. The university values the wealth of knowledge preserved in the library, and will not act irresponsibly with its collection.
 
Although the executive management takes note of the comments of some concerned organisations and members of the public in the media and social media the past couple of days, no books were removed from the library and sent to be pulped – only bound journals of which the university has online versions. These are journals that have been removed from the journal section for quite some time, and have not been used for a considerable number of years.
 
The decision to reduce the size of the collection to at least 35%, and to secure remote storage in close proximity of the library in Bloemfontein for some of the collections, was taken after a thorough external review of the library in 2014 as well as a gap review this year.
 
Two aspects were actioned after the review: books which have not been used at all in the past 20 years were moved to a storeroom in the library; journals removed from the journal section which have not been used actively for quite some time and which are not available online or cannot be found elsewhere through any means, will be moved to a remote storage in Bloemfontein and be retrieved as the need arises.
 
The only journals sent for pulping were those readily available online through current subscriptions, journals that the library is not subscribed to but are freely available online, journals that have since become Open Access Journals, magazines that have popular titles and are of no academic value, annual reports of societies and associations, and some abstracts. Thorough and responsible evaluation of these bound journals was done before they were sent for pulping.
 
The move of the books to a store room in the library and the removal of the bound journals will provide space to implement recommendations by the task team assigned by the Rector and Vice-Chancellor, Prof Francis Petersen, to investigate repurposing the library into a world-class, state-of-the-art library where physical and virtual space is created to support multi-purpose learning spaces for students, collaborative and group learning, and providing space for more innovation in the library through technology, thus enhancing the overall student and user experience.

Released by:
Lacea Loader (Director: Communication and Brand Management)
Telephone: +27 51 401 2584 | +27 83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27 51 444 6393

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