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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

News Archive

Renowned Sign Language expert heads UFS department
2009-11-27

 Mr Philemon Akach

The Department of Afro-asiatic Studies, Sign Language and Language Practice in the Faculty of the Humanities at the University of the Free State recently appointed Mr Philemon Akach as its new chairperson.

Mr Akach, hitherto a senior lecturer in the department, succeeds Prof Annelie Lotriet who left the university earlier this year after having been elected to serve in the national parliament by the Democratic Alliance.

“To head the entire department has never crossed my mind because I think I am discipline oriented,” he said.

He said the confidence that his colleagues have in him gives him the impetus to succeed. “It gives me the opportunity to rethink my position within the department and the university at large,” he said.

However, his Sign Language students will be glad to know that he will not be lost to them as the result of this new responsibility.

“I cannot neglect Sign Language,” he stressed. “I have to teach because the academic side of Sign Language has to be maintained within the university, as well as nationally and internationally. I just have to divide my time between the administration of Sign Language and the teaching and research application in my discipline (Sign Language).”

To ease the load that comes with his new responsibility and the added pressure of being the only Sign Language lecturer, he said they have contracted former students to teach some courses in Sign Language.

“We have to keep in place the disciplines that keep this department’s name going,” he said.

A major challenge facing his department, according to Mr Akach, is getting more students enrolled in the disciplines offered by the department.

“To get students we need to convince them that we are the best, and that is not just a challenge for me but for the department and the lecturers in the department teaching those disciplines.”

He said he will strive for excellence in the department as part of the overall vision of the university.

“We need to get research output while not neglecting the teaching part. It is research that brings in new knowledge and it is through research that scholars expose themselves to the outside world, and by doing that they actually put the name of this university on the international map,” he said.

Mr Akach will serve in this position for the next three years.

Media release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
26 November 2009
 

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