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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

News Archive

UFS Rector spreads the Kovsie spirit
2010-02-12

Prof. Jonathan Jansen (middle) and UFS students Willien du Preez (far left) and Mbulelo Mpofana (far right) together with learners they met while on their tour of Eastern Cape schools.
Photo: Supplied


Prof. Jonathan Jansen, Rector and Vice-Chancellor of the University of the Free State (UFS), recently joined the Faculty of Economic and Management Sciences on a tour of schools in the Eastern Cape Province. Prof. Jansen sees the tour as a staggering success: “It was hard work, but a lot of fun. I can’t wait to visit other provinces and spread the true Kovsie spirit throughout South Africa.”

The tour kicked off at Aliwal North, where 36 students, parents and teachers from schools in Aliwal North were addressed.

In Queenstown they were awaited by more than a hundred people. Hoërskool Hangklip, Queen’s College Boys High, Girls High and Maria Louw Secondary School attended the function.

The evening function was hosted by Hudson Park High School. Representatives from many schools, including George Randell High School, Stirling High School and Claredon Girls High School made up the 174 people in attendance. The next morning motivational speeches were delivered at Grens Hoërskool and Stirling High School. George Randall High School also requested a visit from Prof. Jansen during the previous evening’s function.

The final function was held at Grey High School in Port Elizabeth. Hundred-and-thirty-four people from the top schools in Port Elizabeth attended the function. These included Victoria Park High School, Theodor Herzl School, Hoërskool Andrew Rabie, Alexander Road High School, Ethembeni Enrichment Centre and Nico Malan in Humansdorp.

Sadly, the tour had to end, but at least it ended on a high note. Ethembeni Enrichment Centre and Chapman’s High School were the last schools on the itinerary, but certainly not the least. The schools might not have all the resources at their disposal, but their enthusiasm and unquenchable spirit and pride were incredible.

Willien du Preez and Mbulelo Nkululeko, two students who accompanied the tour, were awed at the experience: “It was not only a privilege, but also proof that the university strives to give students wonderful learning opportunities. It also confirms our Rector’s stand: the university is not just offering students a degree, but also the opportunity to grow as humans. And that is what adds real value to our lives.”

According to Prof. Tienie Crous, Dean: Economic and Management Sciences, the tour achieved its goals, and much more: “We redeemed our university in other provinces while marketing it at the same time.”
 

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