Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

MACE Awards. Photo by Sonia Small
MACE Awards. Photo by Sonia Small
2018 Africa Month photographs
2018 Africa Month photographs
2018 Africa Month Photographs
2018 Africa Month Photographs
UFS Womens Month Billboard
UFS Womens Month Billboard
BSAFE Safety week day 2018 2
BSAFE Safety week day 2018 2
BSafe Safety week 2018
BSafe Safety week 2018

News Archive

Universities join hands in developing literacy tests
2010-03-19

 
At the signing ceremony, from the left, are: Prof. Driekie Hay (Vice-Rector: Teaching and Learning), Prof. Albert Weideman (Head: Department of English) and Prof. Lucius Botes (Dean: Faculty of the Humanities).
Photo: Supplied


The development of academic literacy tests recently took a step into the future with the formal establishment of the Inter-institutional Centre for Language Development and Assessment (ICELDA).

ICELDA, under its first executive head, Prof. Albert Weideman, Head of the Department of English at the University of the Free State (UFS), is a cooperative venture between the multilingual Universities of Pretoria, North-West, Stellenbosch and the Free State.

It is dedicated to the development of reliable state-of-the-art academic literacy tests and currently makes 32 000 tests available to partnering universities annually.

Most notably, it has produced three of the most reliable academic literacy tests in the country. These include an Academic Listening Test and the Test of Academic Literacy Levels (TALL) for undergraduate students, with reliability levels that are more than 20% above international benchmarks.

“We are even more excited about our Test of Academic Literacy for Postgraduate Students (TALPS), which is already a crucial instrument in determining the literacy levels of postgraduate students at the Universities of the Free State, Pretoria and North-West,” said Prof. Weideman.

In addition, ICELDA is currently piloting studies for language tests for financial advisors, nurses, students of disaster management, as well as police studies at Unisa.

ICELDA will also collaborate with the Centre for English Language Communication (CELC) at the National University of Singapore.

“One of the undertakings I made on my visit to Singapore a year ago was that I would assist in every way I could with the building of joint expertise with CELC in language testing,” said Prof. Weideman.

“However, our focus will remain firmly on research.”

He said his goal was to employ the surpluses generated by selling tests to provide promising students with bursaries to stimulate further study and design of academic literacy and other language tests.

By drawing more researchers into the field, Weideman said, ICELDA could provide the capacity for developing reliable language tests that South Africa had always lacked.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
19 March 2010
 

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept