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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

News Archive

Charlotte Maxeke Memorial Lecture launches national Women’s Month Celebrations
2012-08-17

Free State Premier Ace Magashule with President Jacob Zuma during the Charlotte Maxeke Memorial Lecture held on the Bloemfontein Campus.
Photo: Stephen Collett
6 August 2012

 

“Mother of African Freedom, heroine, teacher, unifier and true revolutionary.”

That is how dignitaries such as President Jacob Zuma, African Union (AU) Commission Chairperson Dr Nkosazana Dlamini Zuma, Basic Education Minister Angie Motshekga and others described Charlotte Maxeke, the woman they came to celebrate at the University of the Free State on 4 August 2012.

President Zuma honoured the life of the ANC Women’s League stalwart in delivering the fifth annual Charlotte Maxeke Memorial Lecture. The event officially kicked off the national Women’s Month celebrations and thousands of people made their way to the Bloemfontein Campus to listen to the President’s address.

President Zuma told the audience in the Callie Human Centre that women activism had not started with the 1956 march to the Union Buildings – it began much earlier. He spoke about Charlotte Maxeke’s leading role in the landmark 1913 march against pass laws in Bloemfontein and said this had inspired bravery and enthusiasm in the hearts of many in the struggle.

“As a collective, we must emulate the contribution of Mama Maxeke. In her honour, we must continue to open new paths for women, enable them to break new ground in leadership." President Zuma said Charlotte Maxeke, who believed a woman’s place was everywhere, had to be smiling with regard to Dr Dlamini Zuma’s appointment as Chairperson of the AU Commission.

In her speech, Dr Dlamini Zuma encouraged women to embrace the African Decade of Women, saying it was their responsibility to define and implement the changes they want to see. “We should define for ourselves what this decade means, define that we want to do, the role we want to play and achieve during this decade.”

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