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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

MACE Awards. Photo by Sonia Small
MACE Awards. Photo by Sonia Small
2018 Africa Month photographs
2018 Africa Month photographs
2018 Africa Month Photographs
2018 Africa Month Photographs
UFS Womens Month Billboard
UFS Womens Month Billboard
BSAFE Safety week day 2018 2
BSAFE Safety week day 2018 2
BSafe Safety week 2018
BSafe Safety week 2018

News Archive

MSc student plans to FEED our hungry planet
2015-01-27

Photo: Hannes Pieterse

Since attending the 2014 Youth Ag-Summit in Canada, Lisa Coetzee – an MSc student in Plant Pathology in the Department of Plant Sciences at our university – developed a plan to address hunger:

FEED – Forum of Education, Empowerment and Development.

Coetzee, together with a junior lecturer at Plant Sciences, Marguerite Westcott, started this student association to tackle the issue of food insecurity head-on.

Education, empowerment and development “are keywords vital to the solutions to poverty. Hunger is an issue which is found in our own homes. One in every four South Africans is food insecure. Hunger kills more people every year than Aids, malaria and TB combined,” says Coetzee.

“This forum allows awareness to be raised about the hunger situation locally and globally. FEED is talking about hunger and it is assisting in reducing it by reaching out to communities which are in need.

“FEED is the generation which is going to make a difference in eradicating hunger,” Coetzee continues. “We want students to think about how they can feed the hungry through what they are studying”. For Coetzee it is a high priority to ensure that the youth are aware of the importance to feed our hungry planet in a sustainable way.

Her philosophy on relieving hunger and increasing food safety is to enhance the efficiency of crop production, ensure crop security and reduce mycotoxins in the food we eat.

During the 2014 summit, Coetzee was elected to represent the African delegates on the Youth Ag Summit Committee. Ever since, she has been enthusiastically active in the agricultural community. As 43% of the globe’s farmers are women, Coetzee also feels she acts as a voice for female farmers in South Africa.

An important lesson Coetzee has learned is that there is power in one person to make a change – that we should start small but think big.

If you would like to get involved in this project, contact Lisa Coetzee on +27(0)51 401 9681 or email coetzeela@ufs.ac.za.

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