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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

MACE Awards. Photo by Sonia Small
MACE Awards. Photo by Sonia Small
2018 Africa Month photographs
2018 Africa Month photographs
2018 Africa Month Photographs
2018 Africa Month Photographs
UFS Womens Month Billboard
UFS Womens Month Billboard
BSAFE Safety week day 2018 2
BSAFE Safety week day 2018 2
BSafe Safety week 2018
BSafe Safety week 2018

News Archive

Fire as a management tool questionable in arid and semi-arid grassland areas
2015-03-24

Wild fire in the grassland
Photo: Supplied


The influence of fire on the ecosystem in the higher rainfall ‘‘sour’’ grassland areas of southern Africa has been well established. However, less information is available for arid and semi-arid ‘‘sweet’’ grassland areas, says Prof Hennie Snyman, Professor in the Department of Animal, Wildlife, and Grassland Sciences, about his research on the short-term impact of fire on the productivity of grasslands in semi-arid areas.

Sour and sweet grassland areas can be defined as receiving either higher or lower than approximately 600 mm of rainfall respectively. In quantifying the short-term impact of fire on the productivity of grasslands in semi-arid areas, a South African case study (experimental plot data) was investigated.

“Burned grassland can take at least two full growing seasons to recover in terms of above- and below-ground plant production and of water-use efficiency (WUE). The initial advantage in quality (crude protein) accompanying fire does not neutralise the reduction in half of the above-ground production and poor WUE occurring in the first season following the fire.

“The below-ground growth is more sensitive to burning than above-ground growth. Seasonal above-ground production loss to fire, which is a function of the amount and distribution of rainfall, can vary between 238 and 444 kg ha -1 for semi-arid grasslands. The importance of correct timing in the utilisation of burned semi-arid grassland, with respect to sustained high production, cannot be overemphasised,” said Prof Snyman.

In arid and semi-arid grassland areas, fire as a management tool is questionable if there is no specific purpose for it, as it can increase ecological and financial risk management in the short term.

Prof Snyman said: “More research is needed to quantify the impact of runaway fires on both productivity and soil properties, in terms of different seasonal climatic variations. The information to date may already serve as valuable guidelines regarding grassland productivity losses in semi-arid areas. These results can also provide a guideline in claims arising from unforeseen fires, in which thousands of rands can be involved, and which are often based on unscientific evidence.”

For more information or enquiries contact news@ufs.ac.za

 

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