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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

MACE Awards. Photo by Sonia Small
MACE Awards. Photo by Sonia Small
2018 Africa Month photographs
2018 Africa Month photographs
2018 Africa Month Photographs
2018 Africa Month Photographs
UFS Womens Month Billboard
UFS Womens Month Billboard
BSAFE Safety week day 2018 2
BSAFE Safety week day 2018 2
BSafe Safety week 2018
BSafe Safety week 2018

News Archive

Dr Mercy Oduyoye receives an honorary doctorate for changing how women are viewed in theology
2015-07-08

Dr Mercy Oduyoye.
Photo: Johan Roux

Dr Mercy Amba Oduyoye received an honorary degree from the UFS Faculty of Theology in acknowledgement of the trailblazing work she has done in the field of African women’s theology. Known as the Mother of African Women’s Theology, Dr Oduyoye is the first black woman in Africa to have received a degree in theology. Ever since then, she has been changing views on gender in theology across the globe. Still at the office at the age of 82, Dr Oduyoye’s life work has centred on two areas: her work with churches, and her work with female theologians.

Women in religion and culture
Following the 2015 Winter Graduation Ceremony on the Bloemfontein Campus, during which Dr Oduyoye received her honorary degree from the University of the Free State (UFS), she presented a lecture on women in religion and culture at the Faculty of Theology. Dr Oduyoye gave a brief overview of her involvement in organisations since the early 1970s to eliminate patriarchal structures in theology, in order to produce a relationship of partnership between women and men. An area that lies especially close to Dr Oduyoye’s heart is that of storytelling, and the use of language. Therefore, a driving force behind her work has been the question: “How do we communicate what we believe as Christians?”

Writing in a way people can understand
This question led Dr Oduyoye on her journey to vernacularise theological language, and it became her mode of writing. “Very seldom will you find the classical or official theological language in my writing, because I’m writing as if I’m speaking to a youth group, a women’s group – or even my grandmother.” In this way, communication became her focal point to present Christianity in such a way that people can understand it, thus rendering it relevant to the situation in Africa.

Changes toward inclusive language
Dr Oduyoye has gone on to author four books and over eighty articles on theology from a feminist perspective. And after toiling for many years, Dr Oduyoye can now see the changes emerging – especially in the US – as Bibles, lectionaries, and hymns are increasingly adopting an inclusive language, giving women a presence and voice within the church.

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