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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

MACE Awards. Photo by Sonia Small
MACE Awards. Photo by Sonia Small
2018 Africa Month photographs
2018 Africa Month photographs
2018 Africa Month Photographs
2018 Africa Month Photographs
UFS Womens Month Billboard
UFS Womens Month Billboard
BSAFE Safety week day 2018 2
BSAFE Safety week day 2018 2
BSafe Safety week 2018
BSafe Safety week 2018

News Archive

Internet Broadcast Project grabs attention of Commonwealth – and yet another award
2015-07-28


 
Learn more about the Internet Broadcast Project and its impact on learners’ lives

The Internet Broadcast Project (IBP) has brought yet another international award to the University of the Free State (UFS). This project – which is changing the lives of Free State school learners – has won second place in the Commonwealth Education Good Practice Awards, a huge achievement considering that the IBP was chosen from 89 submissions entered by a total of 20 countries belonging to the Commonwealth.

This latest award comes close on the heels of another international award that was presented to the IBP recently. In April 2015, the project was the winner of the 2015 Enterprise Video Award (EVA) in the category Video in Education Scholarship. This makes it two in a row, since the IBP also won an EVA in 2014 for Innovation in Pedagogy.

 

Mr Kamalesh Sharma, Secretary General of the Commonwealth Secretariat, presenting the second-place prize for the Commonwealth Good Practice Awards to Sarietjie Musgrave, Head: ICTISE (ICT in School Education) on behalf of ICTISE.
Photo: Peter Ramsay

Live broadcast at no cost to schools
The IBP – presented from the UFS South Campus – makes use of the best teachers to broadcast lessons to school learners who do not have access to quality education. More than 10 subjects are broadcast live, via VSAT Internet Access, to 70 centres across the province. The technology provided at each school allows learners to communicate with the presenter in the studio during broadcast at no cost to the school or learner.

“Through the IBP,” says Sarietjie Musgrave, Head: ICTISE (ICT in School Education), “we aim to bring quality education to each and every learner, regardless of their socio-economic status or geographical location, while delivering cost-effective continuous teacher professional development directly relevant to the Free State community we serve.”

Making a positive difference
The Commonwealth Education Good Practice Awards honour education programmes that have made a positive difference to the status and condition of school children, teachers, or the education system in their countries. The IBP was lauded for its excellence in six of the Action Areas of Good Practices:

• Relevance
• Measurable impact and effect
• Sustainability
• Efficiency and effectiveness
• Community participation
• Replication

“Receiving this international award,” says Musgrave, “shows that we are having an impact worldwide.”

 

 

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