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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

News Archive

Academic delivers inaugural lecture on South African foreign policy
2007-08-06

 

In her inaugural lecture Prof. Heidi Hudson from the Department of Political Sciences, focused on the impact that Pan-Africanist sentiments have had on South Africa’s foreign policy. She also put the resulting contradictions and ambiguities into context. At her inaugural lecture were, from the left: Proff. Frederick Fourie (Rector and Vice-Chancellor of the UFS), Heidi Hudson, Engela Pretorius (Vice-Dean: Faculty of The Humanities) and Daan Wessels (Research Associate in the Department of Political Science).
Photo: Stephen Collett

Academic delivers inaugural lecture on South African foreign policy

“We are committed to full participation as an equal partner … opposed to any efforts which might seek to project South Africa as some kind of superpower on our continent. … the people of Africa share a common destiny and must therefore … address their challenges … as a united force...” (Mbeki 1998:198-199).

Prof. Heidi Hudson from the Department of Political Science referred to this statement made by president Mbeki (made at the opening of the OAU Conference of Ministers of Information in 1995) when she delivered her inaugural lecture on the topic: South African foreign policy: The politics of Pan-Africanism and pragmatism.

One of the questions she asked is: “Can the South African state deliver democracy and welfare at home while simultaneously creating a stable, rules-based African community?”

She answers: “South Africa needs to reflect more critically and honestly on the dualism inherent in its ideological assumptions regarding relations with Africa. South Africa will always be expected by some to play a leadership role in Africa. At the moment, South Africa’s desire to be liked is hampering its role as leader of the continent.”

In her lecture she highlighted the ideological underpinnings and manifestations of South Africa’s foreign policy. Throughout she alluded to the risks associated with single-mindedly following an ideologically driven foreign policy. She emphasised that domestic or national interests are the victims in this process.

Prof. Hudson offers three broad options for South Africa to consider:

  • The Predator – the selfish bully promoting South African economic interest.
  • Mr Nice Guy – the non-hegemonic partner of the African boys club, multilaterally pursuing a pivotal but not dominant role.
  • The Hegemon - South Africa driving regional integration according to its values and favouring some African countries over others, and with checks and balances by civil society.

She chooses option three of hegemony. “Politically correct research views hegemony as bad and partnership as good. This is a romanticised notion – the two are not mutually exclusive,” she said.

However, she states that there have to be prerequisites to control the exercise of power. “The promotion of a counter-hegemon, such as Nigeria, is necessary. Nigeria has been more effective in some respects than South Africa in establishing its leadership, particularly in West Africa. Also needed is that government should be checked by civil society to avoid it sinking into authoritarianism. The case of business and labour coming to an agreement over the HIV/Aids issue is a positive example which illustrates that government cannot ignore civil society. But much more needs to be done in this regard. South Africa must also be very careful in how it uses its aid and should focus potential aid and development projects more explicitly in terms of promoting political stability,” she said.

Prof. Hudson said: “It is also questionable whether Mbeki’s Afro-centrism has in fact promoted the interests of ordinary citizens across Africa. Instead, elite interests in some countries have benefited. But ultimately, the single most important cost is the damage done to the moral code and ethical principles on which the South African Constitution and democracy is founded.

“In the end we all lose out. More pragmatism and less ideology in our relations within Africa may just be what are needed,” she said.

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