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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

News Archive

UFS warmly welcomes prospective students at Open Day
2016-05-19

Description: 2016-05-14 Open Day Blfn Tags: 2016-05-14 Open Day Blfn

Prospective students of 2017 were treated to an Open Day filled with various activities on the Bloemfontein Campus of the University of the Free State.
Photo: Johan Roux

"There is a great deal of political and financial pressure on universities in South Africa, and that is exactly why the country’s future leaders need to be trained at the top universities."

With these words, Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), welcomed prospective students in the Callie Human Centre on the Bloemfontein Campus as part of the Open Day held on 14 May 2016. The UFS is a place where students can fulfil their dreams.

Learners were welcomed warmly on a cold day filled with various activities, and invited to become part of the Kovsie family. Prospective students were treated to many surprises, like a laser show and a performance by South African Music Award-nominated artist, Kyle Deutsch, who performed his popular crowd hit, ‘Back to the beach’, at the informal welcoming ceremony.

Examples of true Kovsies

Prof Jansen said at the official welcoming that graduating from the UFS does two things: It gives a student a Kovsie degree, and it helps to make them decent human beings in a divided country. He encouraged the learners to be as humble as the World 400m champion, Wayde van Niekerk, and to love without borders like Tanya Calitz, the Kovsie Dux of 2015. They are examples of what it means being a true Kovsie.

An information centre – which included on-site applications and a stall with KovsieGear merchandise – was stationed in the H van der Merwe Scholtz Hall, while residences and student associations also had stalls on campus. In the Main Building, parents were able to meet Prof Jansen.

Deans and faculties encourage

Apart from various presentations and interaction with staff, the learners were also welcomed by the deans of their faculties. Prof Danie Vermeulen, Dean of the Faculty of Natural and Agricultural Sciences, said they must study what they love. “Live your own dream. That is why you come to university.”

“The UFS Faculty of Education is a training centre for leaders. We develop leaders with a commitment to serving the community,” said Prof Sechaba Mahlomaholo, Dean of the Faculty of Education.

Click here to see a highlights video of the Bloemfontein Campus Open Day, or here for a video of the Qwaqwa Campus Open Day.

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