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10 December 2018 | Story Leonie Bolleurs | Photo Supplied
UFS CMD team at the MACE Awards
The team from the UFS which attended the Mace Excellence Awards function in Cape Town this year, are from the left: Rulanzen Martin, Valentino Ndaba, Lacea Loader, Lelanie de Wet, Maria Venter; back: Zama Feni, Vivek Daya and Eugene Seegers.

The Department of Communication and Marketing won seven awards during the 2018 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Cape Town on 29 November 2018. It is the third consecutive year the department has brought home seven and more awards for its work in communication and marketing.

Lacea Loader, Director: Communication and Marketing at the University if the Free State (UFS) says: “Being recognised by our peers for quality and innovative work is most rewarding. This year, 172 entries were received from 12 institutions across the country. Although the competition was tough the UFS also received the Severus Cerff Award, one of three special awards. This award is made to the institution with the highest success ratio and for consistent excellence.” Loader serves on the MACE Board of Directors as Excellence Awards Coordinator.

Promoting best practices

MACE plays a vital role in adding value to practitioners in marketing, advancement and communication through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The awards ceremony is part of the MACE Annual National Congress, which took place from 27-29 November 2018 at the Cape Peninsula University of Technology, Cape Town. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices.

This year’s programme included speakers such Thabang Chiloane (executive head of Nedbank’s Group Public Affairs), Dr Marina Joubert (senior science communication researcher at CREST), Karyn Strybos (Marketing Manager at Everlytic), Bruce Dube (Managing Director of Nine80 Digital Media) and Brendan Cooper (head of New Media’s internal communications division).

Recognising hard work and innovation

Lelanie de Wet, Manager: Digital Communication received the Platinum award in the Division Campaigns with her entry for the Website Re-launch Awareness campaign. The Platinum award is bestowed on the best entry in a specific division.

The Digital Communication Unit in the Department of Communication and Marketing walked away with four more awards. De Wet also received a Gold award in the Design for Digital Media category for her work on the KovsieLife student web design.

Moeketsi Mogotsi received a Gold award in the category Design for Visual Media for his entry: UFS Women’s Month Billboard.

Barend Nagel, who joined the department this year, received a Gold Award for his photographs for the Africa Month Awareness campaign in the category Photography: Feature and Documentary. Nagel also received a Bronze award in the category Videography Skills, for his video entry: UFS Exam Hack.

In the Unit: Internal and Media Communication, Valentino Ndaba brought home a Bronze Medal for her entry of the BSafe Take Action campaign which was entered in the Issue Management Campaigns category.

IABC Gold Quill Merit Award

The Department of Communication and Marketing earlier this year also received an International Gold Quill Merit Award for the Website Re-launch Awareness campaign.

“The fact that we were also again acknowledged by the International Assocation for Business Communicators  is also commendable. "I am immensely proud of the national and international recognition my team received this year,” said Loader.

MACE Awards. Photo by Sonia Small
MACE Awards. Photo by Sonia Small
2018 Africa Month photographs
2018 Africa Month photographs
2018 Africa Month Photographs
2018 Africa Month Photographs
UFS Womens Month Billboard
UFS Womens Month Billboard
BSAFE Safety week day 2018 2
BSAFE Safety week day 2018 2
BSafe Safety week 2018
BSafe Safety week 2018

News Archive

First Black Rag Queen wants to give voice to voiceless
2017-02-22

Description: Coronation ball 2017 Tags: Coronation ball 2017

The winners of the 2017 Amanzi Coronation
ball are, from the left: Devina Harry,
Second Princess; Kgomotso Sebusi,
First Princess; Prudence Mahlaba, Rag Queen;
Suhail Peerbhai, Mr Rag; Jordan Nadasen,
First Runner-up; and Mohlale Matlala,
Second Runner-up.
Photo: Gerhardus Bosch


“It is true what they say about your purpose driving you towards your goal. The ride to eventually becoming the first black RAG Queen was motivated by a pure desire in my heart to help other people.”

This is the moving words of Prudence Mahlaba, who was crowned Rag Queen at the Amanzi Coronation Ball on Friday 17 February 2017. Suhail Peerbhai, a second-year BCom Economics student, was crowned Mr Rag 2017.

Giving a voice to the voiceless
Mahlaba says she wants to make a positive impact, “not only on the less fortunate, but also on the voiceless.” The fourth-year LLB student strives to adhere to the vision of the acronym RAG (Receive and Give). RAG is mainly about a good cause in order to make a difference.
“It is beauty with a purpose, practising what you preach, and doing unto others what you want them to do unto you,” Mahlaba said.

It was a night of glitz and glamour as the finalists made a last bid for the sought-after titles at the prestigious event held at the Student Church on the Bloemfontein Campus of the University of the Free State.

Role provide foundation for change
“Becoming Mr Rag is an exceptional feeling; however, this role entails much more responsibility,” Peerbhai said. “At a time like this, it has given me a solid foundation to make a difference in communities that are less fortunate.”

His advice to future participants in the contest is, “to go for it, since it entails the most life-changing challenges students in our era can face. No classroom teachings can provide you with the same values and experiences.”

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