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31 December 2018 | Story Charlene Stanley | Photo Charlene Stanley
Kego Phuthi
Kegomodicwe Phuthi’s passion for books extends far beyond her work at the UFS Sasol Library.

She was born with a love for books and finds herself looking for something to read wherever she goes.

“That’s how I learn something new every day,” says Kegomodicwe Phuthi, whose passion for reading is reflected in the things she gets up to after leaving her office at the UFS Sasol library.  

She’s been a librarian for the past 22 years, working at various libraries in the Northern Cape, North West and Free State. Since 2015, she’s been the faculty librarian for the Faculty of Natural and Agricultural Sciences at Kovsies.

“I’m passionate about my job,” she says. “It’s always wonderful to see someone coming in here, not knowing much about books or how to access information, and then learning something and leaving with hope.”

She believes that when a love for reading is inculcated from childhood, students will not struggle when they come to university. Her own daughter Rebaone, a student in Music and Computer Sciences at Kovsies, is living proof of this.

“I read to her even before she was born!” she laughs. “And now I can see the results, as she gets distinctions in almost all her subjects.”

Kegomodicwe has been named Free State Librarian of the Year by the Library and Information Association of South Africa (LIASA). Factors considered include the fact that she started many libraries from scratch and also does volunteer work after hours at a Bloemfontein children’s home, reading to kids and teaching them a love for reading.

“It’s great to get this kind of acknowledgment,” she says. “The library is really the nucleus of the whole university. For me, it’s an honour to serve here. Most people look down on servants, but for me it’s the most powerful thing. All good leaders start as servants.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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