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31 December 2018 | Story Charlene Stanley | Photo Charlene Stanley
Kego Phuthi
Kegomodicwe Phuthi’s passion for books extends far beyond her work at the UFS Sasol Library.

She was born with a love for books and finds herself looking for something to read wherever she goes.

“That’s how I learn something new every day,” says Kegomodicwe Phuthi, whose passion for reading is reflected in the things she gets up to after leaving her office at the UFS Sasol library.  

She’s been a librarian for the past 22 years, working at various libraries in the Northern Cape, North West and Free State. Since 2015, she’s been the faculty librarian for the Faculty of Natural and Agricultural Sciences at Kovsies.

“I’m passionate about my job,” she says. “It’s always wonderful to see someone coming in here, not knowing much about books or how to access information, and then learning something and leaving with hope.”

She believes that when a love for reading is inculcated from childhood, students will not struggle when they come to university. Her own daughter Rebaone, a student in Music and Computer Sciences at Kovsies, is living proof of this.

“I read to her even before she was born!” she laughs. “And now I can see the results, as she gets distinctions in almost all her subjects.”

Kegomodicwe has been named Free State Librarian of the Year by the Library and Information Association of South Africa (LIASA). Factors considered include the fact that she started many libraries from scratch and also does volunteer work after hours at a Bloemfontein children’s home, reading to kids and teaching them a love for reading.

“It’s great to get this kind of acknowledgment,” she says. “The library is really the nucleus of the whole university. For me, it’s an honour to serve here. Most people look down on servants, but for me it’s the most powerful thing. All good leaders start as servants.”

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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