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24 December 2018 | Story Leonie Bolleurs | Photo Anja Aucamp
Dr Johan Coetzee
Technology is revolutionising the way we both transact and interact with banks. The focus of Dr Johan Coetzee’s research is bank-client relationship.

Dr Johan Coetzee, senior lecturer in the Department of Economics and Finance and member of the UFS Prestige Scholars Programme (PSP), started his career in the banking industry.

It was all very exciting, but when the opportunity arose to join academia in 2004, he jumped at it. “The main focus of my research is bank-client relationship, and specifically its social and economic dimensions. I like why banks do what they do and why clients react the way they do to banks. It is always fascinating to hear the stories people tell about their banks, whether at a braai among friends and family, or at a high-level academic conference,” said Dr Coetzee.

Interaction with clients changing

With technology driving the future of banking in such a dramatic way, the impact Fintech has on bank-client relationships has been the focus of his latest research.

“Technology has already changed the way banks interact with clients. We use apps, cellphones, tablets, and biometric finger scanning to do our banking. Gone are the days when our only means of interacting was with the bank manager personally. Technology is revolutionising the way we both transact and interact with banks.”

Smart devices drive almost everything

“It is exciting, but also a daunting prospect. If regulators are not able to put measures in place to minimise potential risks, we can very easily have another global financial crisis on our hands. In fact, my view is that the next crisis will be packaged in a technology wrapper,” he said.

Dr Coetzee believes that five years from now, banks will in a very real way be driven by technology. “Although they will not disappear altogether, branches will get smaller and not resemble at all what we know them to be today. Banks will be a lot more social at the personal interaction level and digital at the electronic interaction level. A smart device will digitally drive almost every transaction and interaction with your bank.

“There will, however, still be an element of personal interaction. My fear is that if this is lost, we will become part of a faceless industry driven by robots and algorithms. Personal interaction driven by a quality relationship based on trust between bank and client must still exist, and I argue that for banks to remain relevant in the future of tomorrow, this must be retained at all costs.”

News Archive

Horse-riding therapy improves self-confidence in children
2016-05-10


This group of Honours students in Psychology at the University of the Free State was honoured with the best postgraduate Service Learning award at the prize-giving function of the Faculty of the Humanities. From the left are Adriana de Vries, Hershel Meyerowitz, Simoné le Roux, Wijbren Nell, Melissa Taljaard, and Gerán Lordan. Photo: Marizanne Cloete.

Horse-riding therapy helps to improve self-confidence in children, and changes their perception of themselves. It puts them in a totally new environment where they can be free of any judgement.

According to Wijbren Nell, who achieved his Honours degree in Psychology at the University of the Free State (UFS), this is the ideal therapy when working with children with disabilities. He said it was amazing to see how they developed.

He was part of a group of Honours students in Psychology who received the best postgraduate Service Learning award in the Faculty of the Humanities for their community project. In 2015, this project by Wijbren, Hershel Meyerowitz, Gerán Lordan, Melissa Taljaard, Simoné le Roux, and Adriana de Vries, was part of their module Community and Social Psychology. They were honoured at the Faculty’s prize-giving function on 15 April 2016.

Purpose of project

“Our purpose with the project was to demonstrate to the children that they could still accomplish something, despite their disabilities,” Wijbren said. The students work on a weekly basis with learners from the foundation phase of the Lettie Fouché School in Bloemfontein. Marie Olivier’s Equistria Therapeutic Development Trust serves as the site for the community project. She has a long standing partnership with the UFS.

Horse-riding and therapy

According to Wijbren, the idea was to stimulate the psychomotor functioning of the children, as well as to promote their psychological well-being. He said research has shown that there is incredible therapeutic value in horse-riding. In this specific case, it has improved the children’s self-confidence, as they may have a poor self-image as a result of their disabilities.

“At the beginning of the year, there was a girl who didn’t even want to come close to a horse, let alone getting onto the horse. We kept on trying, and, once she was on the horse, we couldn’t get her down. This was the amazing thing about the project,” said Wijbren.

Award a surprise

Wijbren said the award was a honour and surprise to his group. He was full of praise for Dr Pravani Naidoo, a lecturer in Psychology at the UFS, who coordinates the therapeutic horse riding project. “She has a tremendous passion for this project, and challenged us to think on our feet. She is a real inspiration.”

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