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31 December 2018 | Story Charlene Stanley
Advising pic
Aligning your study field with your career aspirations can be challenging. Academic advising provides solutions.

Over the past few years, institutions of higher learning have experienced an explosive growth in student numbers. Student volumes are often more than campus administrations can effectively deal with. On the students’ side, coming to grips with and transitioning into university and navigating the academic-content processes and technology can be an overwhelming experience – especially for so-called ‘first-generation’ students. Many students often have fixed career dreams, but not a clear knowledge of what they need to get there. This is where academic advising can be a guiding light.

 How Academic Advising works

 Academic advising fosters the development, engagement, and support of students and provides guidance towards academic, personal, and career success. “Through academic advising we basically make sure that students’ career prospects align with their academic programme,” explains Prof Francois Strydom, Senior Director of the Centre for Teaching and Learning (CTL), which houses the UFS Academic Advisement Unit. It is also not only the academic needs of students that are addressed. He describes advising as a ‘hub of the wheel’ that connects students to different departments and services across campus, depending on their needs.

Evolution of Academic Advising

Prof Strydom explains that some type of advising has always existed on university campuses in the form of career counsellors and faculty managers assisting with student queries. But with many institutions virtually doubling in size over the past few years, many students started ‘falling through the cracks’. “There’s been a great need to professionalise this service and to have a clearly defined structure in place with dedicated advisers to assist students quickly and efficiently,” he says. The UFS academic advising team has been playing a leading role in securing a seven-institution collaborative University Capacity Development Grant (UCDG) in 2017 to professionalise the practice in South Africa. 

“We focus on communicating with and serving Kovsie students in ways that really speaks to them, for instance through the Academic Advising Facebook page, email (advising@ufs.ac.za), the electronic magazine (Kovsie Advice), plus face-to-face interactions in the faculties, the Sasol Library in Bloemfontein, and in the TK Mopeli Building on our Qwaqwa Campus,” says Gugu Tiroyabone, who heads the Academic Advisement Unit within CTL. She emphasises that advising is a shared responsibility. “Advisers can never decide for the students but are there to assist them to make informed decisions themselves.”

Data collected from the 1 456 students who utilised continuous academic advising services at the UFS during 2017, has irrefutably shown that these students have a higher probability of passing most of their modules with over 70% – a clear indication that academic advising really works.

Paving a professional path for advisers

Drawing on eight years of ongoing development in academic advising, the UFS piloted the first nationally contextualised Short Learning Programme for advisers in order to guide the development of this practice.

The pilot of the fully accredited Academic Advising Professional Development (AAPD) Short Learning Programme (SLP), which will be presented twice a year, was presented by the CTL early in October 2018 and represented all seven institutions forming part of the UCDG collaboration (UFS, NMU, Wits, UCT, DUT, MUT, and UP).

With the SLP’s ultimate goal to build and cultivate the practice and its practitioners, this national initiative is likely to be one of the enablers for the development and enhancement of student success in South Africa.

 

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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