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26 February 2018 Photo Eugene Seegers
Dutch scholar honours Faculty of Theology and Religion with special book dedication
Prof Bram van de Beek hands over his book, Mijn Vader, uw Vader, which contains his dedication to the UFS Faculty of Theology and Religion, to Prof Fanie Snyman, Dean of the faculty.

While surveying recent publications, staff members at the Faculty of Theology and Religion discovered, almost by coincidence, that a world-renowned systematic theologian and professor emeritus of the Free University Amsterdam (VU Amsterdam) in the Netherlands, Prof Bram van de Beek, had dedicated his most recent volume on Systematic Theology to the Faculty of Theology and Religion at the UFS in Bloemfontein.

Even before Prof Fanie Snyman, Dean of this faculty, had any knowledge of this special honour, Prof Van de Beek was invited to conduct the Scripture reading and sermon on the programme of the University of the Free State (UFS) Faculty of Theology and Religion’s official opening and Theological Day. This event provided the perfect opportunity for Prof Van de Beek to officially hand a copy of his book over to the faculty.

Prof Van de Beek accepted the invitation and on 19 February 2018 conducted the sermon in the Odeion Theatre at the UFS based on the theme of the Theological Day, Reconciliation: Biblical imperative and the South African reality. He then formally presented his book, with the title Mijn Vader, uw Vader, which contains the dedication, to Prof Snyman, saying: “It is an honour for me to have the opportunity to present my book today. It was a pleasure for me to dedicate it to the Faculty of Theology and Religion in Bloemfontein. I did so because of my great appreciation for the work these colleagues are doing.”

'It was a pleasure for me
to dedicate this book to the
UFS Faculty of Theology and Religion.'
—Prof Bram van de Beek
Dutch Systematical Theologian
and Dogmatician

Prof Van de Beek continued: “They keep to academic standards in difficult circumstances. It is not only the pressure of ‘publish or perish’ which must be resisted, but also the pressure of society, and most of all, of church members who want an adapted theology according to their desires. True theology, like any academic discipline, is interested in the truth and is not based on interests. I notice the courage by colleagues of this faculty to keep to this standard in both the training of students and in their research. They even had the courage to reflect on the very rationale of the existence of theology at a public university. Nothing can be taken for granted, for at the very moment we do so in the university, we lose our critical attitude, which is the basis for academic work. So it is with great esteem that I dedicated my book to this faculty.”

In his acceptance, Prof Snyman expressed his utmost appreciation that a European theologian of worldwide renown would take note of a university and faculty so far removed from his sphere of activity.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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