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12 February 2018 Photo Supplied
Get your blend of rock and legal with the Kovsie FM Breakfast Show
Richard and Fifi from the Kovsie FM Breakfast Show

Richard Chemaly completed a BCom degree at the University of the Free State (UFS) in 2010 before he enrolled for an LLB, and is currently doing an LLM in legal philosophy. He was also a familiar face on campus as SRC President. After jetting around the world, Richard is back in Bloemfontein. Since becoming a DJ for the Breakfast Show at Kovsie FM, he is now responsible for starting the day for listeners on a good note.

Blending law and entertainment fell into my lap. After locking up my Hillbrow apartment, I travelled for a year, accidentally fell in love and moved back to Bloemfontein. Nobody wanted to hire me. Could have been my unconventional Facebook presence, or appearing on ANN7… I don’t know. I was already in the entertainment field because one of my business partners and I started a beer distribution company, which got us a lot of free beer. We then realised that if we started an entertainment blog, which we did, we’d get free access to cool parties, which we did. It just made sense to venture into entertainment law, which suited my personality.

Radio was never my thing, and I have always regretted that. Music was always my thing, though, so the transition was easy. My co-host, Fifi, is my polar opposite. As a young black female who likes old R&B, trap and alternative pop, she brings everything I can’t as an old, hairy Lebanese punk-rocking dude. The dynamic is incredible.

I’m a big lover of mornings and I try to get in an early morning jog and hunting for geocaches before I aim to make even the grumpiest morning listener smile. With an exceptional knowledge of current affairs, it is easy to get across to our diverse listenership. Quick wit and my co-presenter also help! The Breakfast Show sets the tone for the day, and we get good feedback.

I would still like to take over the Musicon and become a pilot. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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