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22 February 2018 Photo Sonia Small
Histories of whites beyond whiteness the focus of inaugural lecture
Prof Hendri Kroukamp, Acting Vice-Rector, Academic, Prof Neil Roos, Professor in the Centre for Africa Studies, and Prof Heidi Hudson, Acting Dean: Faculty of The Humanities.

Growing up in a small milling village on the Natal South Coast sugar belt from the mid-1960s to the early 1980s, Prof Neil Roos was exposed to poverty, privilege, liberalism, and racism. He carved out a promising academic career at the University of Natal, initially on white communists and the anomaly they represented in South African society - researching their histories in the Springbok Legion, a radical wartime kind of ‘trade union’ for soldiers.

During his doctoral work with the University of the North-West, he shifted his attention from the small number of whites who defied segregation and apartheid, to the large numbers who did not, and he began to engage with historical and comparative approaches to race. He was also interested in the sense of comradeship shown by white war veterans in the village where he lived, which included his own father, and used this interest to investigate the kinds of networks white veterans developed, as well as their role in movements like the war veterans’ Torch Commando and the Memorable Order of Tin Hats (MOTH). He used this history to show how white people were able simultaneously to ’oppose’ apartheid, yet accept its core premise of racial supremacy.

Possibility, dismay, and challenge
During his inaugural lecture on 14 February 2018 at the University of the Free State (UFS), Prof Roos addressed issues that delivered new insights under his fresh and rigorous research approach. “I intended to plot how histories of whites in South Africa have been written during several big historiographic moves, with sub-titles ‘possibility’, ‘dismay’ and ‘challenge’.” In the first section, ‘possibility’, he dealt with the vibrant 1980s-vintage South African social history, arguing that social histories of whites were at looked in a rather simplistic way. In ‘dismay’ he looked at the rise of cultural studies of whites in the new millennium which, he argued, tend to be self-absorbed, ahistorical and outside of any rigorous critique of society as a whole. In ‘challenge’ he proposed that contemporary political concerns, notably demands of the decolonisation movement, should inspire a new, activist, anti-racist history of race which draws on some of the strengths of the earlier social history movement as well as some of the techniques developed during the 1990s and the millennium to understand power, ideology and representation.

A new approach
Prof Roos proposes that histories of whites must more properly be histories of race. “This history must show the production of racial categories, reflect on the moral historiographies of being white, and the kinds of dehumanisation this demanded. It must also identify how and where whites transgressed, defied, opposed, or were simply docile. It must be emphatically anti-racist, and must absolutely avoid the possibility of apologia, of trying to gloss over or present with a human face histories of whites under colonialism, segregation and apartheid.” He also argued for an historical approach to present-day iterations of racial identity occurrences of racism, racial supremacy and racial violence.

“I intended to plot how histories of whites
in South Africa have been written during
several big historiographic moves.”

In arguing for the democratisation of studies about whites, Prof Roos argued that it is inconceivable that only whites write about histories of whites. He pointed out that black scholars bring fresh insights to the study of race, and of whites, and appealed for funding to be made available to black scholars pursuing these angles.  

Prof Roos, who is the author of Ordinary Springboks: White Servicemen and Social Justice in South Africa, 1939-1961, has held fellowships at the University of Chicago, the University of Technology Sydney, Harvard and Notre Dame. He is a professor in the International Studies Group and co-directs the Prestige Scholars’ Programme. He is the author of Whites in Apartheid Society, due for publication by Indiana University Press in 2018.

 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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