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The executive management of the University of the Free State (UFS) takes note of the recording made by a spectator at Shimla Park on the Bloemfontein Campus during the Varsity Cup rugby match between Shimlas and the University of Johannesburg on Monday 26 February 2018. As the recording was made from behind, attempts are being made to identify the persons who were seated during the singing of the National Anthem, and stood up and sung only the Afrikaans part of the National Anthem. It is not clear at this stage if all the individuals in the recording are registered students of the UFS. However, the executive management is of the opinion that – although it might be unintentional – the message that is being conveyed through the action of the individuals is disrespectful towards the country’s National Anthem.
Released by:
Lacea Loader (Director: Communication and Brand Management)
Telephone: +27 51 401 2584 | +27 83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27 51 444 6393
The value of sport discussed by international figure
2010-03-31
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At the presentation were, from the left, front: Ms Corrie Sears, University of Nebraska; Ms Martie Nortje, Corporate Relations at the UFS; back: Dougie Heymans, KovsieSport at the UFS; and Prof. Niel Viljoen, Vice-Rector: Operations.
Photo: Leonie Bolleurs
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The University of the Free State’s (UFS) Divisions Corporate Relations and KovsieSport recently hosted the Director of Academic Marketing from the University of Nebraska in the United States of America, Corrie Sears. She conducted a presentation on “The value of sport for a university’s brand.”
According to Ms Sears, branding must be an integral part of a university’s awareness campaigns. This could help to increase attendance on sports days. Ms Sears’s presentation also left attendees with some good examples on creating the right atmosphere on the day that a sports game is played. The University of Nebraska is known for their more than 300 consecutive total sell-outs of their football games. |