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21 February 2018 Photo pixabay
Water-wise expert says Is there a solution to pollution
Next time you want to throw something away, think twice. Look for ways to reuse, recycle, or repurpose.

Dr Cindé Greyling completed her PhD in Disaster Management with DiMTEC (Disaster Management Training and Education Centre for Africa) at the University of the Free State (UFS). Built on prior studies and years of communication experience, she opted to study ways in which to communicate drought mitigation information. Part of the mitigation process included saving water and reducing pollution.

A practical approach
“Look, we are all here now. And we need to eat, live, work, survive, and ultimately thrive using our planet’s resources,” she says. “But I think we’ve become so fixated on thriving, that we don’t consider survival anymore. Of course, some people do! There are wonderful projects around the world aiming at more responsible consuming, ranging from pre-loved baby clothes, to water harvesting for individual dwellings and larger compounds.” However, she understands that people may get so overwhelmed by the vast pollution problem that they consider any of their own efforts as insignificant. “That is not true. Every single bit of plastic (or cloth, glass, iron, etc.) that is recycled or repurposed, and does not end up in a landfill, makes a difference.” And here is why…

The tip of the iceberg
“Whatever you are holding in your hand and aiming for the bin is much larger than what you see. Take a piece of paper, for example. A tree was planted – the process involved fossil fuels, water, fertiliser, time, wages, administration, etc. And many years of that! Once it was felled, the resource usages continued, and expanded to processing plants, wholesalers, retailers, and then you – who also used resources to acquire that piece of paper. Do you see how large the wastage is? The same is true for food waste … that rotten tomato you forgot in the fridge is a grave loss.”

“Whatever you are holding in your hand,
aiming for the bin, is much larger what
you see.”


Little by little  
Fortunately, all is not lost. “Respect stuff,” Dr Greyling says, “it is as simple as that. To survive, we must take from the resources that the Earth provides. Because we became clever, we were able to alter these elements to make, from high-rise buildings to tiny technology. But we simply cannot keep on taking and taking without giving back Start with giving respect. Next time you want to throw something away, think twice. Look for ways to reuse, recycle, or repurpose. Consider that the denim you are wearing possibly used up to 10 000 litres of water to produce.”  

LISTEN: Dr Greyling elaborates on solutions for pollution

 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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