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01 January 2018

After South Africa’s battle with the record-breaking drought of 2015, Prof Andries Jordaan from our Disaster Management Training and Education Centre for Africa(DiMTEC) saw room for improvement in dealing with this kind of disaster. 

Drought impact

Commercial farmers   who are usually net exporters of food crops   and communal farmers who own the bulk of the country’s livestock, were all hit hard in 2015. Most of the latter had no resources to spare as the drought progressed. The concern about the drought’s impact on the country’s food production and availability resulted in a joint goal of preventing food scarcity during future droughts.

Prof Jordaan’s visit to the National Drought Mitigation Center (NDMC) in Lincoln, Nebraska, in the US, several years ago prepared him to better equip communities in South Africa to deal with drought situations. “I recognised that in spite of the impact DiMTEC has been able to make on disaster preparedness, a gap remained in disaster response in South Africa.”

Sharing knowledge

In August this year Prof Jordaan again visited the NDMC. This time he requested a few key players in South Africa’s agriculture and disaster response communities to join him. With him were Janse Rabie, head of Natural Resources at AgriSA, a nonprofit organisation that functions as an interface between the government and about 28 000 South Africa farmers, and Moses Musiwale Khangale, director of Fire Services for the South African Ministry of Cooperative Governance and Traditional Affairs.

The South African delegation met with and learnt from climatologists, geospatial technologists, and outreach and planning analysts. 

News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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