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28 June 2018 Photo Supplied
Reitz book wins sought-after UFS Book Prize
Back from left; JC van der Merwe; Prof Corli Witthuhn, front from left; Dionne van Reenen and Dr Glen Taylor, Senior Director of Research Development.

Having been described “a brave book” by Prof Corli Witthuhn, Vice-Rector: Research, Transformation and Legitimation in Post-apartheid Universities by JC van der Merwe and Dionne van Reenen, is the deserving winner of the University of the Free State (UFS) Book Prize for 2017.

“This award is confirmation that our research and reflections produced sound scholarly work,” said Van der Merwe. He added that they recognised it was impossible for one research study to tell the whole story about Reitz, which reached a level of complexity that extended beyond a single reading of evidence and discourses.

Van der Merwe is the Acting Director of the Institute for Reconciliation and Social Justice at the UFS and his co-author, Van Reenen is also a researcher at the institute. 

Book critically discusses pivotal moment
According to this year’s external evaluation, the winning book is a competent account of the struggle of one institution with identity, culture, race and transformation.  

“Congratulations to JC van der Merwe and Dionne van Reenen on winning the 2017 UFS book prize with their book. This is a brave book written with deep understanding and modulated moral anger,” said Prof Corli Witthuhn, Vice-Rector; Research at the UFS.

“In critically focusing on a moment in the history of UFS – the infamous Reitz event – JC and Dionne enable us to understand the depth and embedded nature of racism in our higher education institutions.”

Unpacking the Reitz incident 
The concept for the book dates back to 2011 said Van der Merwe. “I conceptualised and organised a series of semi-structured interviews with key members of the UFS senior staff and student leaders who were in office at the time of the Reitz video.”.

He then began to formulate the structure of the book – the aim of which was to contextualise and unpack the Reitz incident by conducting an in-depth investigation into the event itself, the rhetoric surrounding it, and the set of practices and ideas in which it was embedded. Van Reenen joined the UFS after the interviews and was therefore the perfect interlocutor in discussing the events prior to and after 2008.

“They deliver a theoretically rich analysis of the anatomy of current contestation about race and transformation in higher education in South Africa, the resultant legitimation crisis facing the UFS and South African universities more generally, as well as ways to restore institutional legitimacy and reputation focusing on instituting deeper and more durable change that unlocks the promise of democracy,” Prof Witthuhn said.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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