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26 March 2018 Photo Pixabay
Back to the drawing board to save water
We’ve managed to damage nature’s ‘filter’ with air, ocean, and soil pollution, and by destroying wetlands.

Dr Cindé Greyling, a University of the Free State (UFS) DiMTEC (Disaster Management Training and Education Centre for Africa) alumni, studied drought mitigation with a strong focus on communicating important water-saving information. 

Can we run out of water?
Yes, and no, says Dr Greyling. “To our knowledge, water is not ‘leaking’ through our atmosphere. We have what we have, but that doesn’t mean we will have enough clean, fresh water forever. Nature has a magnificent way of purifying water through the water cycle. We, on the other hand, must use a lot of money and energy to purify water. Also, we’ve managed to damage nature’s ‘filter’ with air, ocean, and soil pollution, and by destroying wetlands. The other problem is a simple supply and demand scenario. More people will need more water, but not only that, population growth calls for industry development and increased food supplies – all of which require more water.”    

A war over water
Besides some Hollywood impressions, it is difficult to imagine a war over water, but it is possible. “Some experts are convinced that we are heading there, and others claim that such tensions already exist. Personally, I don’t favour these kinds of shock tactics (or truths) – social research has shown us that it rarely leads to behavioural changes. We can learn a lot from what was has been done in Cape Town. Although we all think people were bombarded with ‘Day-Zero’-scares, they were actually encouraged to adapt their behaviour with a communication campaign that hardly ever used the term ‘Day-Zero’. This approach mobilised citizens to reach record lows of water usage.” 

Adapt a new normal
Dr Greyling encourages the “new normal” set in motion by Capetonians. “Water consciousness is needed, even when the rain comes again. We’ve taken water for granted for too long. As consumers, we have the power to turn this situation around – drop for drop. Be aware about the amount of water you use, how you use it, and for what. Keep in mind that any wastage and pollution (of ‘dry’ things) also wastes and pollutes water. Generally, we need to behave better regarding consumption.”  

News Archive

A PhD in full colour!
2014-10-28

In October 2014, Cindé Greyling presented a PhD paper at the second biennial conference of the Southern Africa Society for Disaster Reduction (SASDiR) in Windhoek, Namibia. Titled “A narrative communication approach towards drought resilience for foundation phase children”, she explored innovative ways to encourage drought resilience. “It was a fascinating journey that is nearing its end,” Greyling says about her disaster management studies at DiMTEC.

The study comprised adapting a communication model to address the specific preferences of foundation-phase children. This was used as a guide to code essential drought risk-reduction information into a comprehensible format for the chosen target audience. “Whereas I’m proficient in writing, drawing was altogether new – which you can clearly tell!” During the course of her research, Greyling roamed through drought data, curriculums, bestselling entertainment products, global children’s culture and an array of language and communication avenues. “What a pleasure it was to revisit familiar bodies of knowledge, and navigate unfamiliar territory!” Under guidance of study leader, Dr Lydie Terblanche, and co-study leader, Dr Andries Jordaan, Greyling believes that an important contribution to resilience is probable, as well as creating opportunities for further research.

“Not many people can say they created a picture book for their PhD... How lucky I am!” Greyling concludes.

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