Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
07 March 2018 Photo Aden Ardenrich from Pexels
Is there a pollution solution
To make one cotton T-shirt up to 2 700 litres are used – that is two-and-a-half years of drinking water for one person.

Dr Cindé Greyling, a UFS DiMTEC (Disaster Management Training and Education Centre for Africa) alumni, studied drought mitigation – with a strong focus on communicating important water-saving information. 

Coming out of the closet

“We often point to the mining, agriculture, and energy sectors as water pollution culprits, which they are, but what about closer to home?” Dr Greyling asks. It is good if you take short showers, harvest rainwater, and are conscious about closing taps, but, she explains, there is a big problem hiding in your closet. Textiles. “It is difficult to put an exact number or ranking to it, but the textile industry could easily be in the top 10 water polluters. The cotton plant requires a lot of water and is one of the most chemically dependent crops in the world. Long before manufacturing starts, water is already at stake.” Not that polyester, or polyester blends are much better – when washed, thousands of microplastic fibers are released that eventually end up in our water sources and the oceans.

To dye for
“Most dyes used for textiles are also heavy water pollutants,” she explains. “And since we’ve developed a taste for cheap, mass-produced clothing, the production sites take strain – putting the community and environment at risk. When you wash these cheaply made garments, the same toxic dye is often visibly released.” The fashion industry is regularly criticised by animal activists for their insidious labour practices. But maybe it is time to help limit their environmental impact too.  

One in, one out
“We must unlearn our fashion gluttony. There is no pride in having a wardrobe full of clothes that you do not wear. Buy less, buy better quality, and care for your clothes so that you don’t have to replace them that often. To make one cotton T-shirt, up to 2 700 liters is used – that is 2 ½ years of drinking water for one person. My household applies a ‘one-in-one-out’ rule. You can only buy, for example, a new pair of denim jeans, if you take an old pair out that you either donate or repurpose. It works very well – you think twice about purchasing.”

A helping hand
Dr Greyling thinks that beside individual efforts, the UFS community can contribute a lot toward reducing textile water pollution, such as opening a pre-used clothing bank on campus. “Students are very influential and can easily create a ‘cool to re-use’ fashion trend, even if just locally. Also, research students can further explore and develop textile alternatives like bamboo, hemp, or a more water-friendly synthetic.” 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept