Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
07 March 2018 Photo Aden Ardenrich from Pexels
Is there a pollution solution
To make one cotton T-shirt up to 2 700 litres are used – that is two-and-a-half years of drinking water for one person.

Dr Cindé Greyling, a UFS DiMTEC (Disaster Management Training and Education Centre for Africa) alumni, studied drought mitigation – with a strong focus on communicating important water-saving information. 

Coming out of the closet

“We often point to the mining, agriculture, and energy sectors as water pollution culprits, which they are, but what about closer to home?” Dr Greyling asks. It is good if you take short showers, harvest rainwater, and are conscious about closing taps, but, she explains, there is a big problem hiding in your closet. Textiles. “It is difficult to put an exact number or ranking to it, but the textile industry could easily be in the top 10 water polluters. The cotton plant requires a lot of water and is one of the most chemically dependent crops in the world. Long before manufacturing starts, water is already at stake.” Not that polyester, or polyester blends are much better – when washed, thousands of microplastic fibers are released that eventually end up in our water sources and the oceans.

To dye for
“Most dyes used for textiles are also heavy water pollutants,” she explains. “And since we’ve developed a taste for cheap, mass-produced clothing, the production sites take strain – putting the community and environment at risk. When you wash these cheaply made garments, the same toxic dye is often visibly released.” The fashion industry is regularly criticised by animal activists for their insidious labour practices. But maybe it is time to help limit their environmental impact too.  

One in, one out
“We must unlearn our fashion gluttony. There is no pride in having a wardrobe full of clothes that you do not wear. Buy less, buy better quality, and care for your clothes so that you don’t have to replace them that often. To make one cotton T-shirt, up to 2 700 liters is used – that is 2 ½ years of drinking water for one person. My household applies a ‘one-in-one-out’ rule. You can only buy, for example, a new pair of denim jeans, if you take an old pair out that you either donate or repurpose. It works very well – you think twice about purchasing.”

A helping hand
Dr Greyling thinks that beside individual efforts, the UFS community can contribute a lot toward reducing textile water pollution, such as opening a pre-used clothing bank on campus. “Students are very influential and can easily create a ‘cool to re-use’ fashion trend, even if just locally. Also, research students can further explore and develop textile alternatives like bamboo, hemp, or a more water-friendly synthetic.” 

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept