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07 March 2018 Photo Aden Ardenrich from Pexels
Is there a pollution solution
To make one cotton T-shirt up to 2 700 litres are used – that is two-and-a-half years of drinking water for one person.
Dr Cindé Greyling, a UFS DiMTEC (Disaster Management Training and Education Centre for Africa) alumni, studied drought mitigation – with a strong focus on communicating important water-saving information. 

Coming out of the closet
“We often point to the mining, agriculture, and energy sectors as water pollution culprits, which they are, but what about closer to home?” Dr Greyling asks. It is good if you take short showers, harvest rainwater, and are conscious about closing taps, but, she explains, there is a big problem hiding in your closet. Textiles. “It is difficult to put an exact number or ranking to it, but the textile industry could easily be in the top 10 water polluters. The cotton plant requires a lot of water and is one of the most chemically dependent crops in the world. Long before manufacturing starts, water is already at stake.” Not that polyester, or polyester blends are much better – when washed, thousands of microplastic fibers are released that eventually end up in our water sources and the oceans.

To dye for
“Most dyes used for textiles are also heavy water pollutants,” she explains. “And since we’ve developed a taste for cheap, mass-produced clothing, the production sites take strain – putting the community and environment at risk. When you wash these cheaply made garments, the same toxic dye is often visibly released.” The fashion industry is regularly criticised by animal activists for their insidious labour practices. But maybe it is time to help limit their environmental impact too.  

One in, one out
“We must unlearn our fashion gluttony. There is no pride in having a wardrobe full of clothes that you do not wear. Buy less, buy better quality, and care for your clothes so that you don’t have to replace them that often. To make one cotton T-shirt, up to 2 700 liters is used – that is 2 ½ years of drinking water for one person. My household applies a ‘one-in-one-out’ rule. You can only buy, for example, a new pair of denim jeans, if you take an old pair out that you either donate or repurpose. It works very well – you think twice about purchasing.”

A helping hand
Dr Greyling thinks that beside individual efforts, the UFS community can contribute a lot toward reducing textile water pollution, such as opening a pre-used clothing bank on campus. “Students are very influential and can easily create a ‘cool to re-use’ fashion trend, even if just locally. Also, research students can further explore and develop textile alternatives like bamboo, hemp, or a more water-friendly synthetic.” 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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