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20 March 2018 Photo Charl Devenish
Town and Gown programme to expand university reach in communities
Prof Petersen signs an MOU with Princess Motshabi Moroka, patron of the Princess Gabo Foundation, at the launch of the Town and Gown programme.
The University of the Free State (UFS), through the office of Community Engagement, launched the Town and Gown programme on 13 March 2018 at the Bloemfontein Campus. The programme seeks to demonstrate the university’s commitment to building sustainable partnerships in communities and its surrounding towns. It aims to be integrally involved in addressing societal challenges, as well as to avail its intellectual and academic resources to partner with civic and religious organisations, government entities and business communities.

Engaged scholarship central to institutional strategy
In his welcoming remarks, Prof Nicky Morgan Acting Vice Rector: Institutional Change and Student Affairs, said: “The university is not complete without its community and in the same way the community should benefit from the university. This has been encompassed in the newly launched Integrated Transformation Plan (ITP) which has community engagement as one of its components.”  The event was attended by representatives of the Mangaung Metropolitan Municipality, NGOs, religious and traditional leaders, student structures and UFS staff members.

Prof Francis Petersen: Rector and Vice Chancellor, said the university ought to articulate community engagement differently from what other organisations would do, by showcasing engaged scholarship and using teaching and research to make a difference. He emphasised the importance of being close enough to communities to be able to ascertain their needs in such a way that the component of community is brought into the classroom and in the university’s research.

Expansion of community outreach under way
The long-standing ties between the university and communities in the Free State span many years, during which time various collaborative projects have been established with, among others, Non Profit Organisations (NPOs), such as Bloemshelter, faith-based organisations, and traditional leadership structures.

To date, the UFS has supported programmes in education, health, law and rural development through service-learning programmes, involving students and academics in various fields. The target of the Town and Gown programme is to reach out further to include new partnerships in the Motheo Metro Municipality, Maluti-a-Phofung District Municipality, and Kopanong Local Municipality.

Long-standing partnerships strengthened
At the event, several memoranda of understanding (MOU) were signed to confirm five-year collaborative agreements between the university and partner organisations, one of which is the Princess Gabo Foundation based in Thaba Nchu. Bishop Billyboy Ramahlele, Director: Community Engagement said that the MOUs would strengthen partnership with the communities in research, community service learning, and volunteer programmes.

The Town and Gown initiative is a step taken to re-affirm the university’s commitment to partnering with stakeholders in strengthening the capacity of surrounding towns, metros and the Free State region as a whole.

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House. 

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