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20 March 2018 Photo Pexels
Water footprint important but misunderstood indicator
Water footprinting is the future of water conservation
The Water Footprint (WF) of a product, process or person provides an indication of how much fresh water is used, both direct and indirect, to produce a product, drive the process or lead a lifestyle. Although it is a very important indicator it is often misunderstood. Popular media contribute to this misunderstanding as they often use the WF to illustrate the large quantities of water used to produce a product without explaining what the footprint actually means.  

An example is a single kilogram of beef that has an average global WF 15 415 litres. This indeed sounds scary, but when one places it in context, the total WF includes 14 414 litres green water, 550 litres blue water and 451 litres grey water. Green water is the evapotranspiration of precipitation (rain), blue water is the fresh water from dams, rivers and underground sources, while grey water is the amount of fresh water required to dilute polluted water to acceptable levels.

According to Frikkie Maré, a lecturer at the Department of Agricultural Economics at the University of the Free State (UFS), the WF concept provides a new look at water conservation and sustainability. “Although the WF is not an indicator of sustainable water use, it is a useful tool to calculate total water demand and is used in the estimation of sustainability. Traditionally, water conservation was focused on the direct water use of individuals (time taken to shower, leaking taps etc.), but the WF now provides a tool to focus attention on total water demand.”

The Water Footprint Network assists individuals with this new trajectory on the water conservation front with the personal water footprint calculator that allows individuals globally to determine their personal water demand through their direct and indirect water usage. Maré believes this can cause the necessary paradigm shift in the aqua status quo by creating awareness among consumers on their total water demand.

With Water Week underway from 17-23 March 2018, UFS students and staff members are urged to make use of the personal water footprint calculator in order to become aware of the real importance of fresh water in our everyday lives.

News Archive

Meet our Council: Passionate, progressive, and positive – Councillor Itumeleng Pooe
2017-07-13

Description: Itumeleng Pooe Tags: Itumeleng Pooe. University Council, ambitiously entrepreneurial, progressive university, passionate about life 

Itumeleng Pooe, member of the UFS Council.
Photo: Johan Roux

Passionate, progressive, and unfailingly positive are the words coming to mind when one meets Itumeleng Pooe.  

Itumeleng was appointed to the University Council by the Minister of Education last year.  She is an alumna of North-West University and served as council member and deputy chair of the NWU Council from 2007 until 2014.  She also serves on the board of the Cape Town Hotel School.

Sees UFS as a very progressive university in the higher-education landscape
She is currently employed by the South African Maritime Agency, working at developing integrated national marine tourism and leisure.  In her own words, she is “ambitiously entrepreneurial” and also sells wine privately, working towards distributing amazing and exquisite South African wine in Africa.  

Itumeleng views the UFS as a very progressive university and a rising giant in the higher-education landscape in South Africa.

“I take my role as council member very seriously. I hope to use my marketing and communication expertise to propel the university’s brand as one of the most special places to study in Africa.  Internationalisation is also imperative and I believe I have a lot to offer in this regard,” she says.

Believes that transformation should be at the core of the university’s business
She also feels that transformation should be at the core of the university’s business and that it should remain ongoing.

Itumeleng is a very proud mother to two young adults; Kamogelo is a UCT BCom (Accounting) graduate and Kago studies digital marketing at Vega in Cape Town.

“I am an ardent hiker, reader, perpetual traveller and lover of exotic destinations, and aspiring cook. Honestly? I am just passionate about life,” she says.

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