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21 May 2018 Photo Barend Nagel
Meet the new KovsieCyberSta team
Meet Georgina and Karabo. #KovsieCyberSistas who are doing it for themselves.

After weeks of audition submissions and campaigning for votes the #KovsieCyberSta Search winners have been selected. For the first time since the launch of the UFS Digital Ambassador programme in 2013 the team comprises an all-girl cast.

Second-years Georgina Mhlahlo and Karabo Lekomanyane,who are studying BCom Marketing and BCom Law, respectively, are very excited about the road ahead. 

Reaching the top five last year did not deter Georgina from entering the competition again this year. Being in front of the camera is nothing new to her and she has a YouTube channel on which she shares her own quirky skits and stories. 

“Expect fun, happiness and unpredictability because we love an unpredictable queen,” says Georgina.

Karabo says she plans on bringing the whole kitchen sink to the #KovsieCyberSta role for the next year. 

Georgina and Karabo are names the Kovsie community will get used to hearing and faces they will be seeing over the next year as the pair report on various campus events through short videos which will be published across UFS social media platforms.

Say Hello to the New #KovsieCyberSta Team from University of the Free State on Vimeo.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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