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12 November 2018 | Story Rulanzen Martin | Photo Rulanzen Martin
Laughter is a serious business
Prof Julian Hanich shared twelve types of laughter that you can find in the cinemas

Did you know that there are 12 types of laughter at the movies or that we laugh in relation to others? After attending the So funny! So ridiculous! On Laughter in the Cinema public lecture by Prof Julian Hanich, it becomes apparent that laughing is not a laughing matter.

The Department Art History and Image Studies hosted acclaimed German film studies academic, Associate Professor Julian Hanich on Monday 5 November 2018 at the Visual Media Hub on the Bloemfontein Campus of the University of the Free State (UFS). There was also a screening of the German comedy Welcome to Germany after the lecture. 

The visit was made possible through the Marco Polo Fund at the University of Groningen in the Netherlands. “It is an opportunity for researchers to engage and build relationships with other universities,” Martin Rossouw, Head of department, said. 

Prof Hanich research includes, film phenomenology, cinematic emotions and effect and film styles and collective cinema experience. 


Cinematic laughter bring viewers together

The laughter in the cinema is a more comic type of laughter and the group experiences it differently. “Collective laughter groups the audience together for a brief period,” Prof Hanich said.

Here is some food for thought. Have you ever realised why you laugh or even how you laugh when watching a movie at a cinema or at home? It is often the comical and humorous situations that make us chuckle for sure, but your laughter has more meaning than just being a reaction to what you saw on the screen.  

“Laughing out loud is sometimes a humourless business. We have to take laughter seriously,” Prof Hanich said at the start of his lecture. 

“We laugh with others even though it may not be funny, or we laugh against others because they do not find it funny,” he said. 

In film studies scholars tend to look exclusively at the relation between a single viewer and the film but rarely discuss the relationship between viewers. 

Different types of laughter 

Some of the 12 types of laughter include; eruptive comic laughter. which is a response to a comical incident that overwhelms the viewer; distancing relief laughter for shock or disgust; ironic rededication laughter, which a slightly condescending reaction. Then there is also delighted recognition laughter when the viewer recognises something within the film, and narcissistic joyful laughter, which is when a viewer understands a complex joke that was made in the film.

The aim of this talk was to widen the discussion concerning laughter within film studies. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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